A comprehensive look at the nation's top retailer, CPG and QSR brands' acquisition strategies. Email acquisition has never been more important - or as challenging - as it is today. In this exclusive report, we reveal and discuss: The findings of a comprehensive audit...

Redemption Rates & Other Critical Insights Across Product Categories, Marketing Channels, and More! With over a decade of experience analyzing hundreds of millions of data points across the world's leading brands, RevTrax's annual Promotions Benchmarks Report is...

Cat’s Pride, one of Oil-Dri Corporation’s most popular brands, was looking to execute a campaign which would give back to consumers during this unprecedented times…

Reckitt Benckiser approached RevTrax looking to improve offer performance for the Air Wick Air Fresheners brand. They were specifically searching for ways to reduce over subsidizing…

In September 2019, the Clorox Company, a leading global manufacturer of consumer and professional products, approached RevTrax with the desire to increase promotional marketing efficiency…

RevTrax partners improve customer service with personalization, combining direct mail and digital offers to provide actionable insights and measurable ROI. CHALLENGE A marketer was frustrated by the lack of transparency involved with the customer service center’s...

RevTrax partners use next-best-offer analysis to predict the offer and channel to retarget and convert site visitors to regular customers successfully. CHALLENGE Customers leave behind valuable marketing data when they engage with owned and operated properties, but...

RevTrax partners can optimize SEM spend, connecting the dots between keyword, offer, and purchase, with real-time algorithmic optimization. CHALLENGE A marketer was spending $5 million per month in search engine marketing, driving traffic to an eCommerce website....

RevTrax partners leverage weather-based promotions for a 50% decrease in lead time. CHALLENGE A marketer struggled with making weather data actionable for third-party vendors, tying the weather to digital promotions and campaigns. At the same time, the marketer was...

RevTrax partners successfully predict optimal product replenishment windows to increase subsequent purchase rates. CHALLENGE A marketer was faced with a consumer product cycle challenge – as each consumer has a different usage rate, how can you be sure to reach each...

RevTrax partners implement dynamic email, creating offers that feature appropriate apparel depending on the weather.     CHALLENGE A marketer wanted the ability to create emails with dynamic content, without investing in the time-consuming creation of multiple...

RevTrax partners track the ROI of sampling events and enable ongoing communications with opt-in consumers.   CHALLENGE Sampling events are expensive and time-consuming, and it is difficult to understand the connection between a sampling event and follow-on...