NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season

NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season

RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a leading promotions marketing platform, today released a new research report, entitled “The Opt-In Value Exchange”. The report takes a comprehensive look at the nation’s top brand’s email acquisition strategies, particularly the use of...

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Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions. 2020 was the catalyst for the final push towards the solution the coupon industry...

How AI is Fueling a New Era of Personalized Promotions

How AI is Fueling a New Era of Personalized Promotions

As we take a temperature check on the current state of promotions and targeted marketing, one fact becomes abundantly clear: without personalization, marketing efforts are simply not as successful. In fact, more than half of all customers expect some form of...

The End of Cookies Should Be Seen As a Blessing For Marketers

The End of Cookies Should Be Seen As a Blessing For Marketers

The past year has seen the discussion surrounding third-party cookies come full circle. When Google announced it would be phasing out the identifiers on Chrome browsers by the end of 2021, countless actors invested in cookies—retailers, CPG brands, ad tech companies,...