Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are

Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are

As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while these tools have pushed the industry forward in so many ways, the methodology and tools surrounding promotions have largely remained static. Brands have sat in conference rooms, crunched the numbers, and accepted some blanket discount number is enough to motivate enough customers to buy without...

Featured posts

Big News! Neptune Retail Solutions Acquires RevTrax

Big News! Neptune Retail Solutions Acquires RevTrax

  We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...

Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions. 2020 was the catalyst for the final push towards the solution the coupon industry...

How AI is Fueling a New Era of Personalized Promotions

How AI is Fueling a New Era of Personalized Promotions

As we take a temperature check on the current state of promotions and targeted marketing, one fact becomes abundantly clear: without personalization, marketing efforts are simply not as successful. In fact, more than half of all customers expect some form of...

The End of Cookies Should Be Seen As a Blessing For Marketers

The End of Cookies Should Be Seen As a Blessing For Marketers

The past year has seen the discussion surrounding third-party cookies come full circle. When Google announced it would be phasing out the identifiers on Chrome browsers by the end of 2021, countless actors invested in cookies—retailers, CPG brands, ad tech companies,...