Why This Summer is Such a Unique Opportunity for Retailers to Maximize Margins

Why This Summer is Such a Unique Opportunity for Retailers to Maximize Margins

We’re in the middle of a retail resurgence; after a year of lockdowns and pent-up consumer demand, the consumer engine is turning again. In short, the hard-fought battles retailers spent stemming the tide are starting to pay off. The National Retail Federation is anticipating that 2021 is going to see the fastest growth in retail since 1984, with an industry-wide estimated growth of 10.5 percent to 13.5 percent.  While these numbers are obviously encouraging, and should be taken as a big sigh...

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How AI is Fueling a New Era of Personalized Promotions

How AI is Fueling a New Era of Personalized Promotions

As we take a temperature check on the current state of promotions and targeted marketing, one fact becomes abundantly clear: without personalization, marketing efforts are simply not as successful. In fact, more than half of all customers expect some form of...

The End of Cookies Should Be Seen As a Blessing For Marketers

The End of Cookies Should Be Seen As a Blessing For Marketers

The past year has seen the discussion surrounding third-party cookies come full circle. When Google announced it would be phasing out the identifiers on Chrome browsers by the end of 2021, countless actors invested in cookies—retailers, CPG brands, ad tech companies,...

Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions. 2020 was the catalyst for the final push towards the solution the coupon industry...