Beyond Black Friday: Making Post-Holiday Email Campaigns Count
With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains have been in recent months, consumers have been advised to shop early in order to get their preferred gifts in time. This uncertainty means every retailer's discounting strategy is going to be more of a crapshoot than typical years. That said, no matter what retail vertical you’re operating in,...
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Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are
As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while these tools have pushed the industry forward in so many ways, the...
Big News! Neptune Retail Solutions Acquires RevTrax
We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...
NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season
RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a...
How Next-Gen Discounting Tools Can Help Make the Most of Back to School Season
In a year where retail and CPG are bouncing back hard from sluggish, pandemic-induced sales shortfalls, there may be no better chance to get in on the boom than this year’s back to school shopping season. As parents prepare for fully reopened schools and an end to...
RevTrax Clients Will Be Unaffected by Apple’s New “Mail-Privacy Protection” Changes
Privacy-First Platform and Built-In Safeguards Will Protect RevTrax Clients from Potentially Costly Negative Affects On June 7th, Apple announced Mail Privacy Protection at their Worldwide Developers Conference. With the release of iOS 15 and iPadOS 15 this...
How AI Driven Email Enables Brands to Get in on the Consumer Spending Boom
Marketers have a bit of a sordid history when it comes to email. It seems like every five to ten years the strategies they’re using in their email programs begin to fall flat, triggering a total reevaluation of how they deploy email, to whom, and at what frequency. ...
Why This Summer is Such a Unique Opportunity for Retailers to Maximize Margins
We’re in the middle of a retail resurgence; after a year of lockdowns and pent-up consumer demand, the consumer engine is turning again. In short, the hard-fought battles retailers spent stemming the tide are starting to pay off. The National Retail Federation...
Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry
Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions. 2020 was the catalyst for the final push towards the solution the coupon industry...
How AI is Fueling a New Era of Personalized Promotions
As we take a temperature check on the current state of promotions and targeted marketing, one fact becomes abundantly clear: without personalization, marketing efforts are simply not as successful. In fact, more than half of all customers expect some form of...
Achieving the KPIs That Move a Business Forward With the RevTrax Offer Management Platform
In the past year, there have been a number of imperatives that have pushed businesses to invest in digital strategies that yield results. Whether it’s the surge in e-commerce brought on by the pandemic, or the sunsetting of third-party cookies set to take place by the...
The End of Cookies Should Be Seen As a Blessing For Marketers
The past year has seen the discussion surrounding third-party cookies come full circle. When Google announced it would be phasing out the identifiers on Chrome browsers by the end of 2021, countless actors invested in cookies—retailers, CPG brands, ad tech companies,...
How Predictive Purchase Data Can Help Brands Find—and Make the Most of—Their Audience
The cornerstone of any successful marketing strategy is finding your audience, and then understanding what message or offer would be the most compelling for that customer, in that right moment, to convert into a sale. With the right tools, brands are better able to...
Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 2
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council discuss. Originally part of our Virtual Roundtable Event - The Top 5...
Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 1
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau, Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director - Value Delivery / Couponing from...
Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons and offers. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry –...