About Us

Empowering Brands

Connect consumer engagement to any purchase across the marketing ecosystem

 

Promotions are much more than just incentives to purchase — they are ways to capture, engage and convert consumers to brand champions. We go beyond demographics and customize content at the individual level, leveraging machine-learning and behavioral economics to uncover new insights and unleash game-changing innovations that empower our clients to hit mission critical KPIs.

Holding numerous patented technologies in offer-serving and promotional security, RevTrax delivers a superior user experience, configurable at every level. With personalized content, universal integrations, advanced analytics, and superior customer service, we deliver more than promotions, we drive results.

Today’s promotions are much more than just discounts

Over 600+ Brands Trust RevTrax

 

The digital offer of today  is a way to capture, engage and convert consumers to brand champions. Brands will have to reach past the limitations of a demographically-based target audience and other traditional strategies in order to maximize ROI.

RevTrax’s patented technology makes personalized offers easy to create and distribute. With advanced data gathering and analysis, marketers can take advantage of the power of data analytics to continually improve the effectiveness, reach, and power of digital offers.

There’s a reason over 600+ brands trust RevTrax with optimizing their promotions. Contact us today to learn how we can help your business.

How It Started

The RevTrax Origin Story

RevTrax Co-Founders Jonathan and Seth met their first day at Cornell University in Ithaca, New York. Bonding over a shared love of vinyl records, bialys, tennis and golf, a friendship quickly formed. They both had the entrepreneurial itch throughout college and after, getting jobs at Citigroup in New York City. Evenings after work were spent at a favorite TriBeCa pub discussing business ideas. They became curious about connecting digital marketing to in-store sales and talked to pretty much anyone who would listen. After countless lunches and coffees to discuss business plans with friends and others (and miraculously not getting fired), the foundation for what would become RevTrax was born.

There was still one big problem – they were starting a marketing technology company and couldn’t write a line of code. Lightning struck when they met their third Co-founder Greg, who was excited to leave a comfortable Financial Services job for a spectacular salary of $0. Greg architected and developed the initial platform in less than 90 days, which worked perfectly, as the first RevTrax client started on day 91. The rest was history, but never quite easy.

Several years, three offices and hundreds of brand campaigns later, RevTrax is incredibly proud to have built an amazing client base, grown some of the industry’s best talent, and been named as one of Crain’s Best Places to work in New York City, multiple times. The team is older and wiser now, fortunate for the opportunity to work with amazing people every day, and can’t wait to see what the future holds.

Leadership

Cofounders

Jonathan Treiber

Chief Executive Officer

Seth Sarelson

Chief Operating Officer

Greg Hansen

Chief Technology Officer