Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are
As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while these tools have pushed the industry forward in so many ways, the methodology and tools surrounding promotions have largely remained static. Brands have sat in conference rooms, crunched the numbers, and accepted some blanket discount number is enough to motivate enough customers to buy without...
Featured posts
Big News! Neptune Retail Solutions Acquires RevTrax
We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...
NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season
RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a...
How Next-Gen Discounting Tools Can Help Make the Most of Back to School Season
In a year where retail and CPG are bouncing back hard from sluggish, pandemic-induced sales shortfalls, there may be no better chance to get in on the boom than this year’s back to school shopping season. As parents prepare for fully reopened schools and an end to...
Our Panelists discuss the impact digital coupons & offers will have on print coupons
In this video Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council all discuss how digital coupons and offers impact print...
Brandi Johnson, CEO of The Coupon Bureau on the common objections to digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses what common objections to digital coupons and offers that she has experienced within the industry. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will...
Brandi Johnson, CEO of The Coupon Bureau on the process and resources available to any Retailer who wants to launch digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses the process and resources available to any Retailer who wants to launch digital coupons and offers. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will...
Our Panelists explain what we can do to advance the adoption of digital coupons & offers
In this video Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Brandi Johnson, CEO of The Coupon...
Brandi Johnson, the CEO of The Coupon Bureau on how digital coupons & offers impact Retailer loyalty programs
In this video Brandi Johnson, CEO of The Coupon Bureau discusses how digital coupons and offers impact Retailer loyalty programs. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry – available...
Brandi Johnson, the CEO of The Coupon Bureau discusses the future of 8110 barcodes
In this video Brandi Johnson, the CEO of The Coupon Bureau discusses the future of 8110 barcodes and what to expect in the coming years. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry –...
Our Panelists discuss how digital coupons and offers impact promotional marketing
In this video Brandi Johnson, CEO of The Coupon Bureau, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Michael Loyson, Brand Director of Proctor & Gamble explain how digital offers have allowed marketers to deliver true omni-channel campaigns, to...
Why the Universal Mobile Offer™ is Perfectly Suited for CPG Retailers in 2021
As retailers and brands are well underway into planning for reopening measures, many are evaluating the best ways to adapt to the changing needs of customers who have spent an entire year away from the in-store retail environment. These changes are taking many...
This Easter May Be the Biggest in History—Is Your Pricing Strategy Up to the Challenge?
In 2020, Easter presented a unique challenge for brands as the first major holiday deeply affected by the nascent pandemic. With lockdown measures setting in, the confusion of the holiday coincided with a number of product categories—particularly candy and other...
Top 5 Immediate Gamechangers of the Universal Mobile Offer
The idea for couponing is about as old as retail itself. Unfortunately, offering discounts to customers when they present some type of paper proof hasn’t evolved as the retail landscape has. This inefficient model has led to brands losing out on valuable revenue...
Receive 1:1 campaign attribution, Mitigate Promotional Fraud and Optimize Campaigns with the Offer Management Platform
The RevTrax Offer Management Platform (OMP) is a closed-loop system that delivers a 360-degree view of your individual consumers and how they react to your offers. It is fully integrated with your existing marketing stack and when fused with our closed loop...
Dispelling Five Myths About the Universal Mobile Offer
When RevTrax, in conjunction with the Coupon Bureau, released the Universal Mobile Offer, it represented a tide shift in the world of digital couponing. The Universal Mobile Offer is a solution CPG brands have been looking for for decades as a way to solve for the...