The RevTrax Offer Management Platform (OMP) is a closed-loop system that delivers a 360-degree view of your individual consumers and how they react to your offers. It is fully integrated with your existing marketing stack and when fused with our closed loop technology, you’ll understand what motivates consumers on an individual level, driving sales, customer acquisition, loyalty and retention.
1:1 Consumer Attribution: Our closed-loop system delivers complete path-to-purchase insights from offer engagement through redemption
According to The Economist, “The world’s most valuable resource is no longer oil, but data.” With Facebook and Alphabet collecting $55 billion and $116.3 billion from advertising, first party data is more important than ever. However, not all data is actionable, and many brands don’t understand how to properly leverage it. Running promotions through the OMP equips brands with the power to collect path-to-purchase data at an user-level empowering brands with the ability to attribute engagement to individual channels and subsequently enhance audience insights.
Every consumer that engages with a RevTrax powered offer is given a unique identifier, so all engagement is tracked appropriately. As this data is collected, brands can access it within their data dashboard or through an intuitive reporting system, allowing them to evaluate each consumer and utilize the findings to strategize audience creation more effectively any time they want. And best of all, brands can utilize their DMP, CRM and other existing data assets to determine who gets what offer.
“There is something unique about the RevTrax platform: The fact that they can provide a true 1:1 measurement between a specific placement and a specific sale.”
– Applegate, Brand Partner
Patented Promotional Fraud Protection: RevTrax clients saved over $44M in 2020 with our security suite
Protecting promotions from fraudulent activity is protecting redemption budgets from depleting before the intended audiences have had their chance to engage. Securing promotions from unwanted engagement also has an immediate and positive impact on campaign ROI and data cleanliness, as preventing promotional abuse allows brands to incentivize and safely collect data from targeted consumers without fear of fraudulent engagement. With our patented security suite, the OMP has prevented over $81 million in fraud for our clients in the last 2 years.
Optimize Promotions: Deploy campaigns up to 83% faster with support from our world-class Client Services Team
The OMP allows for the multi-channel execution of singular promotions while simultaneously providing individual consumer campaign attribution, which can be leveraged to optimize future campaigns. Promotional campaigns are tedious to set up and manage, often taking 8 to 12 weeks to complete. The OMP allows brands to get promotions up and running in as little as 10 business days, meaning you’ll launch your campaigns 83% faster. By automating this process, the OMP allows brands to reallocate time to other projects and to create, manage and deploy promotions across any channel with ease. Additionally, our expert team works with you to ensure you receive the best possible return.
As 2021 marches on, data will continue to be a priority for brands as consumers continue to have higher expectations and want more personalized experiences. Additionally, with increasing data privacy laws and cookies being phased out, brands need a tool sophisticated enough to collect the data safely, easily and efficiently. Receive 1:1 consumer attribution, mitigate promotional fraud and optimize promotional campaigns with the RevTrax OMP.
Interested in learning more? We would love to help with you with your promotional marketing needs. Learn more about the RevTrax OMP by speaking with a specialist today.
