We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected and largest players in the promotions and marketing industry, and as part of the NRS family, RevTrax is now positioned to accelerate digital transformation amongst brands and retailers in a way never before possible.
We founded RevTrax in 2008 with the ambition to disrupt and innovate within a 100-year old industry that we believed was in desperate need of change. Our mission has always been to make smarter offers easier for marketers and consumers. We have been passionately pursuing that mission for over a decade, driving positive and irreversible progress in our industry in the process. In the years since, we are proud and fortunate to have made that vision a reality for the hundreds of brands and retailers who put their faith in us, and just as importantly, the shoppers they serve.
These past 13 years have been a tremendous experience and learning opportunity for our team, clients and partners. We built the company by bootstrapping the “old-fashioned” way, without raising venture capital beyond seed and angel investments. Building this business from scratch has been through hard work, long hours, and (a lot of) the proverbial “blood, sweat, and tears”. Most importantly, we know we have reached this milestone only with the help, support and belief of all of you, and we are immensely grateful that you have been part of our journey. Joining the NRS family represents an exciting new chapter for us, our employees, and clients, and we are excited to build out our talented team and product roadmap with the backing and resources of a much larger organization and partner network committed to driving further innovation in our industry and getting that much closer to achieving our mission.
We are excited on so many levels: from the learning, development and career progression opportunities this affords our incredible employees and colleagues, to the expansion of products and services that will now be available to our clients, and last but not least, to bringing AI, dynamic pricing and promotions, and cutting-edge digital innovation to the world’s leading brands and retailers — it’s what shoppers want, and has been long overdue.
More news and updates will follow in the days and weeks ahead, but in the meantime, we want to express our eternal gratitude to all of our clients, partners, and employees — especially those of you who took an early chance on us, and have grown with us for more than a decade. Thank you for putting your trust in RevTrax. Together with NRS, we are confident we will continue to exceed your expectations for years to come.
As always, we’d love to hear from you. Please shoot us a message anytime.
Jonathan, Seth & Greg
Check out the press release here : Neptune Retail Solutions Doubles Down On In-Store Innovation, AI and First-Party Data With Acquisition Of RevTrax