Our Panelists discuss the impact digital coupons & offers will have on print coupons

In this video Michael Loyson, Brand Director – Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council all discuss how digital coupons and offers impact print coupons today and where the future of paper coupons is heading towards.

Originally part of our Virtual Roundtable Event – The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry – available on-demand here. 

 

 

Watch the full Virtual Roundtable Event on The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry by clicking the button below.


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