Big News! Neptune Retail Solutions Acquires RevTrax
We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected and largest players in the promotions and marketing industry, and as part of the NRS family, RevTrax is now positioned to accelerate digital transformation amongst brands and retailers in a way never before possible. We founded...
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RevTrax Clients Will Be Unaffected by Apple’s New “Mail-Privacy Protection” Changes
Privacy-First Platform and Built-In Safeguards Will Protect RevTrax Clients from Potentially Costly Negative Affects On June 7th, Apple announced Mail Privacy Protection at their Worldwide Developers Conference. With the release of iOS 15 and iPadOS 15 this...
How AI Driven Email Enables Brands to Get in on the Consumer Spending Boom
Marketers have a bit of a sordid history when it comes to email. It seems like every five to ten years the strategies they’re using in their email programs begin to fall flat, triggering a total reevaluation of how they deploy email, to whom, and at what frequency. ...
Why This Summer is Such a Unique Opportunity for Retailers to Maximize Margins
We’re in the middle of a retail resurgence; after a year of lockdowns and pent-up consumer demand, the consumer engine is turning again. In short, the hard-fought battles retailers spent stemming the tide are starting to pay off. The National Retail Federation...
How Brands Can Survive and Thrive in a Cookie-Less World
When Google announced that it was phasing out its use of third-party cookies to track users two years ago, digital advertising, publishers, and brands all went through the various stages of grief. What began as denial in the form of immediate inaction has slowly...
Recap: The Future of Promotional Marketing Virtual Roundtable
Some of the industry's top talents met to discuss the advancements in promotional marketing technologies, tools and tactics. The massive disruption in 2020 made marketers view promotions in a different light. With so much uncertainty heading into the new year, we...
Preparing for the Death of Third-Party Cookies With Predictive Data
When Google announced that it would be phasing out third-party cookies—small pieces of data that are used for tracking and targeting personas across the internet—in 2019, it immediately disrupted marketing departments, advertisers, publishers, and brands. Cookies have...
Maximizing Margins This Allergy Season is Nothing to Sneeze At
Oftentimes when we’re discussing sales and promotions strategies, we’re grounding our analysis in retail holidays. It’s a no-brainer to plan promotions surrounding events like Christmas, where we know buyers are going to be clamoring to make purchases as gifts (or...
RevTrax’s Jonathan Treiber on why mobile payments and everchanging consumer expectations are exciting, yet concerning
RevTrax’s CEO and Co-founder Jonathan Treiber highlights why contactless mobile payments are now appealing to consumers and why meeting consumer expectations are keeping brands up at night. Originally part of our Virtual Roundtable Event on The Future of Promotional...
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies Casey Sullivan, Brand Engagement Lead at Clorox examines why artificial...
How Brands Can Still Be Personal When Customers Demand Privacy
Customer privacy has been a major concern, particularly over the last five years. Increasingly, consumers are realizing that part of the cost of doing business in an online economy means sacrificing personal data to enhance customer experience. The industry has taken...
Response Media’s Alvin Glay on why personalization, mobile coupons, and data security should be top of mind for every brand
Response Media’s Alvin Glay highlights his excitement surrounding personalization and consumer preferences shifting to mobile coupons, while expressing concern navigating around privacy and data security. Originally part of our Virtual Roundtable Event on The Future...
Deliver a Fully Digital Coupon Experience with Universal Mobile Coupons
For years, paper-based manufacturer’s coupons have been the standard way to distribute offers. However, paper-based coupons present their own challenges. They are inefficient and redemptions can take up to 8 weeks to be reconciled from clearinghouses, which prevents...
Clorox Brand Engagement Lead, Casey Sullivan on challenges promotional marketers may face heading into 2021
Casey Sullivan, Brand Engagement Lead at Clorox discusses consumer attention spans, staying on top of technological changes, and why personalization is so important in 2021. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing –...
Response Media’s VP of Growth and Strategy, Alvin Glay on challenges promotional marketers may face heading into 2021
Alvin Glay of Response Media explains why promotional marketers need to try harder than ever to prevent their consumers from switching to other brands heading into 2021. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available...
Valentine’s Day Represents a Retail and CPG Opportunity in 2021
If holiday shopping trends taught us anything in 2020, it was to expect the unexpected. Approximately one year ago, the U.S. began instituting COVID-19 lockdown orders, which drastically altered expectations for brands throughout the year. Valentine’s Day represents...