The Challenge
In September 2019, the Clorox Company, a leading global manufacturer and marketer of consumer and professional products, approached RevTrax with the desire to increase promotional marketing efficiency. The main objective was to increase the number of units moved for three specific products: Toilet Wand Starter Kit, Clorox Disinfecting Wipes, and 55oz Bleach. In addition, the Clorox Company required the acquisition of consumer behavioral insights to further optimize future promotional marketing campaigns.
The Results
- 27% increase in audience engagement
- 660% increase in Weighted Units Moved
- $196K+ increase in estimated gross sales
“77% of marketing teams in high-performing companies use AI applications in marketing efforts”
– Salesforce State of Marketing Survey
