RevTrax partners track the ROI of sampling events and enable ongoing communications with opt-in consumers.

CHALLENGE

Sampling events are expensive and time-consuming, and it is difficult to understand the connection between a sampling event and follow-on purchases. A marketer wanted to understand the ROI of sampling events based on follow-on purchases and find a way of communicating with consumers after the event to create continuity of purchase and an ongoing communication stream.

SOLUTION

The RevTrax sampling card solution gave the marketing team a flexible, low-cost solution; offering consumers a free product sample without the hassle of packaging, shipping and distributing physical samples. Revtrax loaded one-time coupons with a product’s full value, redeemable at any retailer. The sample card was not only secure, in that it was coded for one-time only use; it could also be registered online for ongoing communications between brand and consumer.

At the time of registration for the original offer, RevTrax enabled an opt-in communication, whereby the marketer could communicate offers to the consumer at the appropriate times, loading additional value on the sample card that the consumer could redeem for more free products. RevTrax added a virtual card option at the request of the marketer, so that offers could be redeemed at retail using only the consumer’s mobile wallet.

RESULT

The sample cards not only created a convenient redemption solution for the consumer, but it also opened additional communication paths for the marketer by allowing messaging and push notifications.