RevTrax partners implement dynamic email, creating offers that feature appropriate apparel depending on the weather.

CHALLENGE

A marketer wanted the ability to create emails with dynamic content, without investing in the time-consuming creation of multiple versions of the same email based on endless segmentation exercises. Instead, the marketer was looking to automate dynamic content that was based on weather criteria in different markets, highlighting relevant apparel and merchandise based on changing outdoor conditions.

SOLUTION

RevTrax implemented a turn-key solution, using dynamic email content with applied auto-segmentation that was activated as soon as the consumer opened their email. A RevTrax image tag embedded in the email copy allowed the marketer to send a single email to the entire database, which, when opened, would interact with a weather API to determine the local temperature and highlight the appropriate warm or cold-weather apparel. Also, if rain was in the forecast, the marketer included a limited time coupon offer to motivate the customer to brave the elements and shop in-store.

RESULTS

RevTrax dynamic content streamlined a complicated workflow and dramatically reduced the working hours necessary to execute a personalized weather data-dependent campaign. The company also benefited from social media accolades that were posted by customers impressed with the retailer for delivering personalized, accurate content.