Promotions for Product Replenishment

RevTrax partners successfully predict optimal product replenishment windows to increase subsequent purchase rates.

CHALLENGE

A marketer was faced with a consumer product cycle challenge – as each consumer has a different usage rate, how can you be sure to reach each consumer at the right time, with an offer to influence a repeat purchase and avoid switching brands? The marketer wanted to predict when the consumer would likely be considering another purchase and influence that purchase with a targeted offer.

SOLUTION

RevTrax leveraged specific data points captured in the course of customer engagement, based both on the time lapse between purchases as well as consumer survey responses on the frequency of purchase for a specific product. With RevTrax, the marketer was able to email each consumer personally with a motivating offer during the window when the consumer was considering another purchase.

RESULT

Successfully predicting purchase windows based on RevTrax data allowed the marketer to deliver the right offer to each consumer right before they made a purchase decision. They documented an increase in subsequent product purchases after they implemented this solution.

Schedule a Demo

our blogs

Beyond Black Friday: Making Post-Holiday Email Campaigns Count

With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains have been in recent months, consumers have been advised to shop...

Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are

As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while these tools have pushed the industry forward in so many ways, the...

Big News! Neptune Retail Solutions Acquires RevTrax

We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...

NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season

RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a...