Growing Conversion with Display Retargeting

RevTrax partners use next-best-offer analysis to predict the offer and channel to retarget and convert site visitors to regular customers successfully.

CHALLENGE

Customers leave behind valuable marketing data when they engage with owned and operated properties, but capturing and analyzing that data to determine the best follow-on scenario is traditionally a time and resource-intensive activity.

The marketer was interested in a solution that would allow efficient retargeting of the consumer after the first contact, using the correct channel – display ad, email, or direct mail – to deliver relevant content and the next-best-offer that would maximize conversion.

SOLUTION

RevTrax implemented their easy to use next-best-offer solution to enhance retargeting efforts. The client tagged their web pages with the RevTrax MCA script, and RevTrax evaluated each user on an individual basis. Data analyzed from each site visitor was used to create a propensity score, and RevTrax predicted as to the follow-up content and the correct channel that would most efficiently convert that user.

RESULTS

Over a 12-month period, RevTrax delivered 100 million display ads, 97 million emails, and 12 million direct mail pieces to customers, leading to a sales recapture rate of 5% among new customers.

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