RevTrax partners use next-best-offer analysis to predict the offer and channel to retarget and convert site visitors to regular customers successfully. CHALLENGE Customers leave behind valuable marketing data when they engage with owned and operated properties, but...
RevTrax partners can optimize SEM spend, connecting the dots between keyword, offer, and purchase, with real-time algorithmic optimization. CHALLENGE A marketer was spending $5 million per month in search engine marketing, driving traffic to an eCommerce website....
RevTrax partners leverage weather-based promotions for a 50% decrease in lead time. CHALLENGE A marketer struggled with making weather data actionable for third-party vendors, tying the weather to digital promotions and campaigns. At the same time, the marketer was...
RevTrax partners successfully predict optimal product replenishment windows to increase subsequent purchase rates. CHALLENGE A marketer was faced with a consumer product cycle challenge – as each consumer has a different usage rate, how can you be sure to reach each...
RevTrax partners implement dynamic email, creating offers that feature appropriate apparel depending on the weather. CHALLENGE A marketer wanted the ability to create emails with dynamic content, without investing in the time-consuming creation of multiple...
RevTrax partners track the ROI of sampling events and enable ongoing communications with opt-in consumers. CHALLENGE Sampling events are expensive and time-consuming, and it is difficult to understand the connection between a sampling event and follow-on...
