A comprehensive look at the nation’s top retailer, CPG and QSR brands’ acquisition strategies. Email acquisition has never been more important – or as challenging – as it is today. In this exclusive report, we reveal and discuss: The findings...
Redemption Rates & Other Critical Insights Across Product Categories, Marketing Channels, and More! With over a decade of experience analyzing hundreds of millions of data points across the world’s leading brands, RevTrax’s annual Promotions Benchmarks...
The Challenge During the COVID-19 pandemic, Cat’s Pride, one of Oil-Dri’s most popular brands, was looking to execute a campaign which would give back to consumers during this unprecedented time. Cat’s Pride wanted to safely reward loyal customers with a...
The Challenge Reckitt Benckiser approached RevTrax looking to improve offer performance for the Air Wick Air Fresheners brand. They were specifically searching for ways to reduce over subsidizing, deploy optimized offers to individual consumers and move more units....
The Challenge In September 2019, the Clorox Company, a leading global manufacturer and marketer of consumer and professional products, approached RevTrax with the desire to increase promotional marketing efficiency. The main objective was to increase the number of...
RevTrax partners improve customer service with personalization, combining direct mail and digital offers to provide actionable insights and measurable ROI. CHALLENGE A marketer was frustrated by the lack of transparency involved with the customer service center’s...
