In the past year, there have been a number of imperatives that have pushed businesses to invest in digital strategies that yield results. Whether it’s the surge in e-commerce brought on by the pandemic, or the sunsetting of third-party cookies set to take place by the...
In 2020, Easter presented a unique challenge for brands as the first major holiday deeply affected by the nascent pandemic. With lockdown measures setting in, the confusion of the holiday coincided with a number of product categories—particularly candy and other...
The RevTrax Offer Management Platform (OMP) is a closed-loop system that delivers a 360-degree view of your individual consumers and how they react to your offers. It is fully integrated with your existing marketing stack and when fused with our closed loop...
Oftentimes when we’re discussing sales and promotions strategies, we’re grounding our analysis in retail holidays. It’s a no-brainer to plan promotions surrounding events like Christmas, where we know buyers are going to be clamoring to make purchases as gifts (or...
