How AI is Fueling a New Era of Personalized Promotions
As we take a temperature check on the current state of promotions and targeted marketing, one fact becomes abundantly clear: without personalization, marketing efforts are simply not as successful. In fact, more than half of all customers expect some form of personalization in the offers they receive. In an era where consumer data protection is driving the conversation about how brands can gather and deploy their personalization efforts, it’s imperative that the methods used to identify...
Featured posts
Receive 1:1 campaign attribution, Mitigate Promotional Fraud and Optimize Campaigns with the Offer Management Platform
The RevTrax Offer Management Platform (OMP) is a closed-loop system that delivers a 360-degree view of your individual consumers and how they react to your offers. It is fully integrated with your existing marketing stack and when fused with our closed loop...
Dispelling Five Myths About the Universal Mobile Offer
When RevTrax, in conjunction with the Coupon Bureau, released the Universal Mobile Offer, it represented a tide shift in the world of digital couponing. The Universal Mobile Offer is a solution CPG brands have been looking for for decades as a way to solve for the...
How Brands Can Survive and Thrive in a Cookie-Less World
When Google announced that it was phasing out its use of third-party cookies to track users two years ago, digital advertising, publishers, and brands all went through the various stages of grief. What began as denial in the form of immediate inaction has slowly...
7 Signs Brand Marketers Need an Offer Management Platform
Given the variety of channels in the digital age, it’s becoming more and more challenging for brand marketers to manage the distribution and redemption of their digital offers. However, an offer management platform (OMP) can address these challenges, enabling...
Control, Measure, and Save: 6 Key Benefits of an Offer Management Platform
Over 2 billion offers are redeemed by United States consumers annually¹. Marketers who do not take the proper measures to secure offers put their organization at risk for lost revenue through over-redemption of offers gone viral. Fortunately, modern technologies...
4 Retail Industry Challenges and Solutions for Enterprise Marketers
Enterprise retailers strive to increase ROI of marketing campaigns by understanding customers’ path-to-purchase and how to engage them every step of the way. While 96% of Americans shop online, nearly half of Americans are discouraged by the fact that they can’t touch...
How an Offer Management Platform Can Enhance Customer Segmentation
Delivering offers to segmented groups of customers can be a challenge without the right resources. Dynamic email sent from an offer management platform can allow marketers to connect with their audience on a 1:1 level by sending the right offer to the right...
Omnichannel Marketing: Benefits & Challenges
What is Omnichannel Marketing? Omnichannel Marketing is the integration of a business’s marketing channels that provides customers with a seamless, unified brand experience. The goal of omnichannel marketing is to meaningfully engage with customers no matter the time,...
3 Ways to Optimize Affiliate Marketing Campaigns with an Offer Management Platform
Affiliate marketing campaigns are a great way to attract new customers who might be unaware of your brand or offerings. However, when your promotions are distributed through different publishers, it can be a challenge to track offers from an online referral to...
Protect Your Holiday Offers with the RevTrax Offer Management Platform
For the last several months, brand advertisers have been carefully analyzing trends and developing promotions for segmented offers with a finite budget to launch as part of a holiday marketing strategy. They spend weeks and months designing the right campaign with the...
PPC Best Practices: How to Connect Paid Search Offers to In-store Sales Using an OMP
Paid search advertisements benefit both businesses and their prospective customers. Delivering targeted content to a specific audience most likely to buy your brand’s products or services can engage them and ultimately lead to a conversion. While paid search...
A Buyer’s Checklist for investing in Offer-Optimization
We know how tough the Offer-Optimization category can be to navigate for brands trying to find the right vendor. For this reason, we've constructed a buyer's checklist that will outline exactly what you need. Below you will find a series of questions that uncover...
How Email Marketers Can Prevent Coupon Fraud Using an Offer Management Platform
By simply forwarding an email offer to friends and family, consumers can quickly distribute unsecured offers for redemption, costing businesses valuable revenue. However, email marketers can prevent fraudulent coupon distribution using an offer management platform...
CPG Marketers Can Increase Brand Awareness with Three O2O Strategies
Marketers at CPG brands trying to get a foothold in the market must always keep brand awareness at the top of mind. Today, 40% of a brand’s eCommerce revenue comes from 8% of its shoppers¹, mostly repeat customers. While brand loyalty is more significant in other...
Retail Consumer Trends for 2019: Three Solutions Marketers Need to Stay Competitive
The shift toward technology-focused retail solutions becomes more pronounced with every passing year. Retail eCommerce sales are expected to surpass $560 million in the United States alone next year¹. As the calendar flips to 2019, several retail marketing trends can...