Beyond Black Friday: Making Post-Holiday Email Campaigns Count

Beyond Black Friday: Making Post-Holiday Email Campaigns Count

With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains have been in recent months, consumers have been advised to shop early in order to get their preferred gifts in time. This uncertainty means every retailer's discounting strategy is going to be more of a crapshoot than typical years. That said, no matter what retail vertical you’re operating in,...

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Big News! Neptune Retail Solutions Acquires RevTrax

Big News! Neptune Retail Solutions Acquires RevTrax

  We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...

Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry

Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions. 2020 was the catalyst for the final push towards the solution the coupon industry...

How AI is Fueling a New Era of Personalized Promotions

How AI is Fueling a New Era of Personalized Promotions

As we take a temperature check on the current state of promotions and targeted marketing, one fact becomes abundantly clear: without personalization, marketing efforts are simply not as successful. In fact, more than half of all customers expect some form of...

The End of Cookies Should Be Seen As a Blessing For Marketers

The End of Cookies Should Be Seen As a Blessing For Marketers

The past year has seen the discussion surrounding third-party cookies come full circle. When Google announced it would be phasing out the identifiers on Chrome browsers by the end of 2021, countless actors invested in cookies—retailers, CPG brands, ad tech companies,...