Custom, omni-channel, & hyper-targeted offers delivered at the right moment.
Whether you’re a regional car dealership, auto-parts provider, or a tire shop, most automotive brands still rely on casting a wide net with general online and offline tactics. Bombarding a prospect with indiscriminate ads around the internet, however, doesn’t create the ideal customer experience. And direct mail pieces sent to homes based on rented list criteria without any purchase intent is instantly tossed aside as junk mail. It doesn't have to be this way. You can acquire the right customers using customized solutions that allow for precise targeting. That’s where we can help.
RevTrax provides solutions that leverage the moments your customers are expected to be the most receptive and engaged, whether that’s through digital marketing channels or offline marketing channels you already use. With an omni-channel approach, RevTrax identifies and optimizes the best avenue to deliver value to your customers.
Imagine a customer browsing a car dealership website thinking about pulling the trigger on a new lease. Now imagine them getting a personalized offer in the mail for that exact need. This technique, called offline retargeting, allows you to send targeted mailers with relevant promotions at exactly the right time.
You could also serve dynamic offer content in your emails, display ads, or SEM efforts to ensure a consistent user experience with your brand. Leverage your existing paid search efforts with a targeted offer of discounted brake pads tied to a high-traffic keyword. Or what about an email offer for a free oil change on a customer's birthday to get them back in-store?
With RevTrax, you can accomplish all of the above. By leveraging your CRM or first-party data, we tie all of your marketing channels together to ensure the right offer gets to the right person each time, wherever they show up.
Marketing campaigns with intelligent offers deliver results.Learn More About Offline Retargeting
Higher conversion rates
Increased customer loyalty
When your emails include relevant offers, conversions go up. Email promotion is a solid investment for automotive marketers — but targeted emails usually come with a price: complicated list segmentation, managing multiple campaigns, and pricy CRM integrations. How do you know what’s the right offer to include?
With RevTrax dynamic email offers, simply drop a line of code into your current email templates - newsletters, site abandonment, purchase confirmation, itineraries, etc - and deliver the right offer to the right person — at the moment of open. These personalized targeted promotions load instantly and are fully trackable.
RevTrax core technology combined with data science delivers a relevant offer based on a previous purchase behavior, DMP audience segments, and other factors. This lets marketers create a strong one-to-one marketing experience without the fuss of manual segmentation.
What if brands could combine the high conversions of digital retargeting with the high-impact nature of direct mail - conveying the brand experience you want your customer to feel - and track the results? RevTrax Offline Retargeting makes it possible, combining cutting edge data science, personalization and promotion technology.
Similar to digital ad retargeting, anonymous site visitors (and abandoners) receive hyper-targeted promotional content delivered to their mailbox. Unlike traditional direct-mail, which is often targeted based on list rental demographics, the RevTrax Offline Retargeting solution is only delivered to potential customers that have shown high intent by visiting your website and researching options.
Combining data science and behavioral insights, RevTrax helps marketers identify where the customer is in their buying cycle, and personalize the right content at the right time. Leveraging data science can also help determine where in the decision-making process the customer is when they visit your website. So you'll be able to determine whether one customer prefers a 0% APR vs. $1000 off.
Designed from the ground up to ensure privacy & data security, RevTrax and its clients never receive the customer’s Personally Identifiable Information. Anonymous matching is handled by a leading data partner, and only the mail fulfillment partner handles address information, which is not retained after each mailing. The customer remains anonymous until they choose to identify themselves via registration.
Whether it’s a simple but effective postcard offering an incentive for a test drive or an promotion for free windshield wipers, RevTrax Smart Offer technology creates personalized content and dynamic offer codes which close the loop at redemption. Diversify your digital mix, by going offline.
For many brands, Search Engine Marketing is an integral piece of their performance marketing, with every element optimized for clicks and conversions. However, most marketers still struggle to link actual sales to their paid search ads — making it difficult to plan and optimize for successful campaigns.
Imagine if you can eliminate the guesswork by closing the loop between successful paid ads and sales. By linking search traffic to dynamic RevTrax digital offers, your brand can increase sales while gaining new insights on high-performing tactics complete with full search keyword integration. With smarter paid search campaigns, your brand drives engagement, improves SEO keyword rankings, and increases ROI — all while building valuable first-party data of your customers’ engagement — online and offline.