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For Automotive Brands

Custom, omni-channel, & hyper-targeted offers delivered at the right moment.

Use an Omp to achieve omnichannel success

Achieve $16 Million In Savings With An OMP How does an already successful enterprise brand improve upon their marketing strategy? A great start is by leveraging an offer management platform (OMP)
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Increase sales, foot traffic, and marketing ROI by adding an OMP to your marketing stack.

Whether you’re a regional car dealership, auto-parts provider, or a tire shop, most automotive brands still rely on casting a wide net with general online and offline tactics. Bombarding a prospect with indiscriminate ads around the internet, however, doesn’t create the ideal customer experience. It doesn't have to be this way. You can acquire the right customers using customized solutions that allow for precise targeting. That’s where we can help.

RevTrax provides solutions that leverage the moments your customers are expected to be the most receptive and engaged, whether that’s through digital marketing channels or offline marketing channels you already use. With an omni-channel approach, RevTrax identifies and optimizes the best avenue to deliver value to your customers.

Imagine a customer browsing a car dealership website thinking about pulling the trigger on a new lease. Now imagine them getting a personalized offer for that exact need in the marketing channel that works best for them.  With the RevTrax Offer Management Platform you can deliver discounts and promotions to your customers at exactly the right time.

The OMP delivers dynamic offer content in your emails, display ads, or SEM efforts to ensure a consistent user experience with your brand. Leverage your existing paid search efforts with a targeted offer of discounted brake pads tied to a high-traffic keyword. Or what about an email offer for a free oil change on a customer's birthday to get them back in-store?

With RevTrax, you can accomplish all of the above. By leveraging your CRM or first-party data, we tie all of your marketing channels together to ensure the right offer gets to the right person each time, wherever they show up.

Greater Results

Marketing campaigns with intelligent offers deliver results.

Learn More About The RevTrax OMP
More than 30% of Auto Marketers believe improving conversion is their highest priority.
According to Industry Research

65%

Higher conversion rates

30%

More cross-selling

25%

Customer reactivation

25%

Customer growth

45%

Increased customer loyalty

Dynamic Email Offers. Smarter, personalized offers at the moment of open.

When your emails include relevant offers, conversions go up. Email promotion is a solid investment for automotive marketers — but targeted emails usually come with a price: complicated list segmentation, managing multiple campaigns, and pricy CRM integrations. How do you know what’s the right offer to include?

With RevTrax dynamic email offers, simply drop a line of code into your current email templates - newsletters, site abandonment, purchase confirmation, itineraries, etc - and deliver the right offer to the right person — at the moment of open. These personalized targeted promotions load instantly and are fully trackable.

RevTrax core technology combined with data science delivers a relevant offer based on a previous purchase behavior, DMP audience segments, and other factors. This lets marketers create a strong one-to-one marketing experience without the fuss of manual segmentation.

Optimize Search Traffic to Increase Sales

For many brands, Search Engine Marketing is an integral piece of their performance marketing, with every element optimized for clicks and conversions. However, most marketers still struggle to link actual sales to their paid search ads — making it difficult to plan and optimize for successful campaigns.

Imagine if you can eliminate the guesswork by closing the loop between successful paid ads and sales. By linking search traffic to dynamic RevTrax digital offers, your brand can increase sales while gaining new insights on high-performing tactics complete with full search keyword integration. With smarter paid search campaigns, your brand drives engagement, improves SEO keyword rankings, and increases ROI — all while building valuable first-party data of your customers’ engagement — online and offline.

RevTrax Solutions for Automotive Brands

Smart Offer Solutions
  • Mobile Wallet/Passes
  • Single-Use Offer Codes
  • Single-Use Barcodes
  • Print-At-Home
  • Print & Mail
  • Savings Cards

 

Channel Solutions
  • Email & SMS
  • Search PPC
  • Affiliate
  • Display Ads
  • Website/Content Portals
  • Social Media
  • Customer Service
Data Science Solutions
  • Online-to-Offline Attribution
  • AI-Driven Personalization
  • Machine Learning
  • Offer-Value Testing
  • Campaign ROI Predictive Analytics
  • Multi-Variate Creative Testing
  • Custom Analytics