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Data Science Solutions

Optimize your marketing investments with planning and measurement solutions that matter.

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The Overlooked Gold Mine of First-Party Purchase DataThe right digital coupons can provide your brand with a deep well of first-party data you can’t get anywhere else. Learn how to close the path-to-purchase loop from online to in-store, and double down on your brand's successful campaigns.
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Insights That Inform Success.

Data Science shouldn’t be a luxury. At RevTrax, it’s core to everything we do - from smarter promotions to path-to-purchase insights that close the loop across your marketing mix. So we’ve developed solutions that enhance brand planning and measurement. Our unique testing solutions optimize promotional effectiveness with behavioral economics and machine learning. And proprietary planning & measurement solutions tap into predictive analytics for actionable insights and measurable results.

Testing Solutions 

Leverage cutting-edge behavioral science techniques to optimize promotions for maximum results. These unique solutions provide powerful insights that are scalable to other promotional channels across your marketing stack. They can be implemented individually, or combined for a comprehensive approach to multivariate testing.

Offer-Value Testing identifies the optimal price discounts for promotional offers. By utilizing our core incentive technology and predictive analytics, this solution deploys rigorous experimental designs to determine the most effective discount amount. By understanding consumer price elasticity, brands can optimize promotions without unnecessarily subsidizing purchases.

Creative Testing delivers greater offer performance without increasing the offer value. RevTrax applies behavioral economics principles to first-party purchase data to provide conclusive, actionable insights. This solution measures the sales impact of both individual and combined creative elements, allowing brands to optimize offers without increasing the discount.

FSI Predictive Analytics

Most CPG brands are reliant on Sunday coupon inserts to move volume and motivate retailer featuring of their products. But FSI results are slow and unpredictable, causing tension in marketing budgets and planning. FSI Predictive Analytics uses proprietary data models to produce redemption data within 4 weeks, delivered in a real-time, cloud-based dashboard, allowing marketers to shift budgets, adjust the mix, or pause promotions. With RevTrax data science, brands can react faster and be smarter.

ROI Measurement

Most digital measurement lacks accuracy, takes forever, and is expensive. Inferred data and flawed panel methodologies are not ideal for many brands. RevTrax ROI Measurement takes a unique PromoTech approach to assessing campaign impact on actual in-store sales. By tagging a small sample of a brand campaign audience, non-promotional sales impact is calculated using algorithmic models, delivering a highly accurate ROI report.

Custom Analytics

Tap into RevTrax analytical expertise, data science, path-to-purchase insights, and promotional industry expertise. Leverage sophisticated machine-learning and modeling, deep experience with brand data for predictive analytics, cross-brand interactions, and audience segmentation. With RevTrax Custom Analytics, have Revtrax Data Scientists work with your team to ID business and data challenges and come up with unique solutions. Uncover insights that will move the needle on your business.

Get Smarter, Faster.

Data Science solutions for path-to-purchase insights, planning and measurement.

Path-to-Purchase Tracking
Connect digital behaviors to any purchase - in-store or online.
Performance Reporting
Gain real-time, omni-channel insights, connecting digital behaviors to any purchase.
1:1 Personalization
The right offer to the right person, at the right time.
DMP / Marketing Cloud
Personalize across audience segments, while creating feedback loop of valuable path-to-purchase data.
Auto Optimizer
Test multiple variants, optimizing for the top performer.
Offer-Value Testing
Find the optimal offer value and get beyond unnecessary high discounts.
Creative Testing
Find the best performing creative - measure individual elements for optimal conversion.
ROI Measurement
Determine the impact of your marketing campaigns on in-store sales.
FSI Predictive Analytics
Predict FSI performance faster and more accurately.
Custom Analytics
Leverage RevTrax Data Science expertise to solve unique challenges.
“Using RevTrax offers, we have access to data that enables us to understand which campaigns are most effective at driving coupon redemption. Since that data feeds directly into our CRM database, our media team can dynamically optimize their budgets to invest in the channels that are driving the most redemptions.”
The Clorox Company, Brand Partner
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Whitepaper