FSI Predictive Analytics
Most CPG brands are reliant on Sunday coupon inserts to move volume and motivate retailer featuring of their products. But FSI results are slow and unpredictable, causing tension in marketing budgets and planning. FSI Predictive Analytics uses proprietary data models to produce redemption data within 4 weeks, delivered in a real-time, cloud-based dashboard, allowing marketers to shift budgets, adjust the mix, or pause promotions. With RevTrax data science, brands can react faster and be smarter.