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On Demand Virtual Roundtable: The Future of Promotional Marketing

A discussion on the advancements in promotional marketing technology and tactics.

 

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Event Synopsis:

Promotional marketers are facing increasing pressure to perform due to the strains brought on by both the pandemic and economic crises. While traditional tactics and technology have been proven in the past, consumer preferences and buying behaviors have shifted compelling brands to look toward more sophisticated and progressive technologies and tactics. 

 

What we discussed:

  • How has promotional marketing changed in 2020?
  • What are the biggest challenges for promotional marketers heading into 2021?
  • What changes in consumer preferences concern you most? Which trends excite you?
  • What technology/data solutions should marketers leverage to find success amid so much uncertainty?
  • How can brands best fulfill consumer's wants and needs?

 

 

Casey Sullivan
Brand Engagement Lead- Commerce
The Clorox Company
https://www.linkedin.com/in/casey-sullivan-93456532/
 
Casey Sullivan is currently a brand engagement lead at The Clorox Company, and has over 10 years of shopper marketing and sales experience. Driven by her background in customer sales, marketing and analytics; she takes pride in putting the consumer first, and aligning brand strategies and customer needs to drive profitable growth. In her free time, she enjoys being outdoors with her two daughters, husband and dog.

 

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David Rasho
Principal / Co-founder
access 2 insight (“a2i”)
https://www.linkedin.com/in/davidrasho/
 
David has spent most of his career in marketing services, co-founding access 2 insight (“a2i”) in 2012 to bring sophisticated, customized data-driven marketing solutions to consumer-packaged-goods clients. He leads client relationships with Unilever, Hershey, and Pernod Ricard as well as a2i’s strategy practice and business development.
 
 

 

Dr. Alvin Glay
VP Growth & Strategy
Response Media
https://www.linkedin.com/in/alvinglay/
 
Dr. Alvin Glay is a marketing executive with over 15 years of experience crafting and leading data-driven growth marketing strategies. Dr. Glay is a trailblazer in digital marketing, with a passion for leveraging digital technology and science to drive marketing growth for firms. He has expertise in executing marketing strategies across multiple sectors: retail, travel, consumer packaged goods, education, nonprofit, telecom, consumer electronics, health, fitness, financial services, and beauty, and fashion. Dr. Glay has successfully led and executed growth initiatives for major U.S. brands such as Procter & Gamble, Verizon Wireless, Carters, OshKosh B’Gosh, and many other brands throughout his career. 
 
 

 

Jonathan Treiber
Co-founder & CEO
RevTrax
https://www.linkedin.com/in/jonathantreiber/
 
Jonathan Treiber is a retail-industry sales expert, focused on pricing and discounting strategies with a background in software, digital marketing, data analytics, consumer brands, B2B strategy and sales. In 2008, he co-founded RevTrax, the industry pioneer and current market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands. He also provides regular retail-focused analysis to media outlets and have been featured in Business Insider, MarketWatch and Vogue Business.