RevTrax Clients Will Be Unaffected by Apple’s New “Mail-Privacy Protection” Changes
Privacy-First Platform and Built-In Safeguards Will Protect RevTrax Clients from Potentially Costly Negative Affects On June 7th, Apple announced Mail Privacy Protection at their Worldwide Developers Conference. With the release of iOS 15 and iPadOS 15 this September, Mail Privacy Protection will route emails via a proxy server to pre-load message content, effectively disabling services that utilize real-time information to personalize email content. It also masks IP addresses and prevents...
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Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 1
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau, Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director - Value Delivery / Couponing from...
Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons and offers. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry –...
Our Panelists discuss the impact digital coupons & offers will have on print coupons
In this video Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council all discuss how digital coupons and offers impact print...
For Brands, Thriving in the Future Means Increasing Shopper Knowledge
First-party data will be more important than ever. When it comes to facing the inevitable economic downturn, it’s easy to think of the famous quote from British author H.G. Wells: "Adapt or perish, now as ever, is nature's inexorable imperative." Though he dealt...
How Well Do You Know Your Customer? — The Future of Marketing
Get to know motivation-based personalization and behavioral targeting. For the most part, marketing to consumers has worked in broad strokes in the past. Rudimentary results like how many pages a given customer visited were beneficial in the short term, but...
Brand Direct: The Best Way to Boost CPG eCommerce Performance
Some CPG brands are beginning to realize and embrace the importance of direct to consumer eCommerce, while others are ahead of the game by having their brand sites equipped with these capabilities. Transitioning to an optimized eCommerce experience may seem like a...
Jumpstart Your Restart: How to Optimize Your Ecommerce + Mcommerce Business
This blog series highlights practical, immediate ways that brands and retailers can adapt and grow in the ever-changing world of a global pandemic. Methods discussed in this blog: Taking control of your brand's digital platforms The added importance of delivering...
Code-less eCommerce Offers: Introducing the Key to an Effortless Consumer Experience
Code-less eComm OffersApply the right discount directly within the shopping cart for seamless shopping experiences.Code-less eComm OffersGone are the days of providing consumers with generic, unsecured offers to copy and utilize online for their discounts. But how can...
Announcing The eComm Solution for CPG
A Suite of Solutions Designed to Establish and/or Grow Your eCommerce Business eCommerce was already trending upwards, however, over the past few months it has scaled up to roughly 30% of all sales in the US. It’s not only imperative for retail brands to utilize...
How Previous Customer Behavior is the Key to Future Purchases
Eliminating wasted costs and driving ROI. In the past six months, promotional marketers have faced pressure like never before to improve profitability. The economic strains brought on by the COVID-19 pandemic have made ROI a bottom line game-changer for retailers in...
Jumpstart Your Restart: How to Collect and Leverage First-Party Data During Covid-19
This blog series highlights practical, immediate ways that brands and retailers can adapt and grow in the ever-changing world of a global pandemic. Methods discussed in this blog: Dynamic Engagement Acquisition + loyalty campaigns Real-Time Marketing You have the...
Meet eReceipt Rewards
eReceipt RewardsDeliver consumer offers redeemable at any online retailer without any third-party dependencies or integrations.A solution for brands without direct-to-consumer eCommerce capabilitiesAs part of our commitment to providing you with best-in-class customer...
RevTrax Waives Fees to Provide Free Data Services to Brands Impacted by the Worsening COVID-19 Situation
Offer Management Market Leader Launches Initiative in Support of Industries Struggling in the Face of the Coronavirus Outbreak (New York, NY) RevTrax - the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management...
Owning the Consumer Experience in the COVID-19 Era
Leaning heavily into eCommerce and mCommerce. Brands are at a massive turning point. While noteworthy big-name stores will be forced to restructure operations during the COVID-19 pandemic to try and balance in-store and digital solutions, others will be forced...
Why Motivation-Based Personalization Matters During COVID-19
Brands need more sophisticated ways to market, target and engage consumers. COVID has created such an economic upheaval, crashing through countless industries and sectors, that the continued unpredictability has been more than enough to make business leaders and...