NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season
RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a leading promotions marketing platform, today released a new research report, entitled “The Opt-In Value Exchange”. The report takes a comprehensive look at the nation’s top brand’s email acquisition strategies, particularly the use of...
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Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry
Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions. 2020 was the catalyst for the final push towards the solution the coupon industry...
How AI is Fueling a New Era of Personalized Promotions
As we take a temperature check on the current state of promotions and targeted marketing, one fact becomes abundantly clear: without personalization, marketing efforts are simply not as successful. In fact, more than half of all customers expect some form of...
Achieving the KPIs That Move a Business Forward With the RevTrax Offer Management Platform
In the past year, there have been a number of imperatives that have pushed businesses to invest in digital strategies that yield results. Whether it’s the surge in e-commerce brought on by the pandemic, or the sunsetting of third-party cookies set to take place by the...
Jonathan Treiber, CEO and Co-founder of RevTrax on Challenges promotional marketers may face heading into 2021
Jonathan Treiber of RevTrax touches on how complacency from an innovation standpoint could cause problems for promotional marketers in 2021. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available on-demand here. ...
Infographic: The Pandemic’s Impact on Consumer Device Usage
The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic and public health crises. In our last infographic, we measured consumer...
David Rasho, Principal and Co-founder of Access2Insights on the importance of fulfilling consumer’s wants and needs
David Rasho of Access2Insights explains how developing POVs on the biggest industry trends can help brands meet consumer expectations. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available on-demand here. Watch the full...
2020 Year in Review: Top 10 Blog Posts
With 2020 is coming to a close, we’ve taken the time to reflect on the year that was and all of the change that occurred. We've seen how quickly eCommerce has grown and how the pandemic has impacted consumer behavior and preferences. According to Analytic Partners'...
2020 Year in Review: Product Releases
The disruptions brought on by the Coronavirus transformed consumer shopping habits and forced brands to adapt swiftly to accelerating trends. Not all companies were ready and able to pivot on the fly which was why we released products that positioned brands for...
How Brands Can Maximize Margins on Promotions Ahead of the Super Bowl
After a 2020 holiday shopping season marred by the uncertainty wrought by the COVID-19 pandemic, companies across the U.S. will be circling February 7th on their calendars. The Super Bowl, one of the largest shopping events of Q1, represents billions of dollars in...
Personalized Promotions Need to Join Contactless Payments and Curbside Pickup as Digital-First Necessities
Driving customer loyalty and ensuring reliable sales. With COVID-19 cases rising and surging across the country amid the holiday shopping season this year, retailers have returned to the reliable safety precautions that shoppers saw during the early days of the...
Believe It or Not — This Holiday Shopping Season is the Time to Leverage Marketing Experimentation
The lucrative holiday shopping season will be extended this year, which may or may not be a good thing. Due to the ongoing COVID-19 pandemic, retailers have begun rolling out holiday season deals this month with an aim to have them last as far into January of 2021 as...
Targeting Millennials And Gen-Z Could Help Save Holiday 2020 Shopping
Driving sales by riding the new wave. While the holiday shopping season will undoubtedly look much different this year, the news of a total washout has been greatly exaggerated. The National Retail Federation estimates retail sales will actually rise to $656 billion...
RevTrax Launches Universal Digital Coupons with The Coupon Bureau
RevTrax Driving Mobile Coupon Innovation Through Collaboration with The Coupon Bureau NEW YORK--(BUSINESS WIRE)--RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of...
Why Brands Shouldn’t Overlook Presidents’ Day in 2021
Looking at the calendar, it can be easy to lose Presidents’ Day in the mix of post-holidays retail opportunities. But it’s important to think of it as sort of a yin to Valentine’s Day’s yang. Where Valentine’s Day represents a specific shopping holiday in niche sales...
No Second Stimulus for Holiday 2020 Shopping Means Retailers Must React Fast, But Smartly
Without another round of government stimulus to buoy sales, retailers just need to target the right customers. Christmas and holiday shopping isn’t going to be easy this year. While the numbers are slowly turning, the reality in this country is that many people are...