Achieving the KPIs That Move a Business Forward With the RevTrax Offer Management Platform
In the past year, there have been a number of imperatives that have pushed businesses to invest in digital strategies that yield results. Whether it’s the surge in e-commerce brought on by the pandemic, or the sunsetting of third-party cookies set to take place by the end of the year, it’s never been more important for brands and retailers to push efforts that find audiences, build up data resources and target customers effectively. There are a host of tools out there for brands and retailers...
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Recap: The Future of Promotional Marketing Virtual Roundtable
Some of the industry's top talents met to discuss the advancements in promotional marketing technologies, tools and tactics. The massive disruption in 2020 made marketers view promotions in a different light. With so much uncertainty heading into the new year, we...
Preparing for the Death of Third-Party Cookies With Predictive Data
When Google announced that it would be phasing out third-party cookies—small pieces of data that are used for tracking and targeting personas across the internet—in 2019, it immediately disrupted marketing departments, advertisers, publishers, and brands. Cookies have...
Maximizing Margins This Allergy Season is Nothing to Sneeze At
Oftentimes when we’re discussing sales and promotions strategies, we’re grounding our analysis in retail holidays. It’s a no-brainer to plan promotions surrounding events like Christmas, where we know buyers are going to be clamoring to make purchases as gifts (or...
RevTrax CTO Discusses AI Implementation
AI & Machine Learning for Coupons Our CTO Greg Hansen was featured in TechTarget discussing the ins and outs of Machine Learning implementation. Author Maria Korolov highlights the barriers to entry for many tech companies and how Greg overcame them to build out...
Buyer Loyalty: How to Build It, How to Keep It, and How to Destroy It
Buyer Loyalty Buyer loyalty starts with initiating a customer and involves understanding who your customers are and what they want and need. Buyer loyalty can be described as a binary concept – either you have loyalty from a customer, or you don’t. On the whole, buyer...
CPG Marketing Strategies to Maximize Holiday Sales
As the end of the year rapidly approaches, CPG marketers can implement an effective holiday marketing strategy to drive sales. CPG sales continue to grow, and are expected to jump from $635 billion in 2015 to more than $720 billion in 2020. While many industries see...
New MarTech Series Guest Publication: How Brands can get a Bigger Piece of the Holiday Pie, According to RevTrax’s CEO
‘Tis the season for holiday shopping! With Black Friday right around the corner, marketers are already setting their strategies for successful holiday promotions. A good economy indicates that the holiday season will deliver significant rewards to smart marketers....
3 Holiday Marketing Tips to Increase Your In-store Sales
According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to make their holiday purchases, retail marketing strategy has shifted....
New MarTech Series Guest Publication: Social is the Unexplored Frontier of Digital Promotions, According to RevTrax’s CEO
Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017. Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than...
Search and Social Get the Best Results for Holiday Promotions, According to a Study from RevTrax
Opportunities to Improve Promotion Redemption Rates Exist Across Channels New York City - Wednesday, September 26, 2018 - RevTrax has introduced its Holiday Promotions Benchmarking Report today in a new press release. The report includes anonymized data from 2,288...
Kickstart Incremental In-Store Holiday Sales in Two Weeks: No Barcodes Necessary
According to eMarketer, retail “foot traffic continues to slump. One study found foot traffic in US retail stores fell 7.5% in November and December 2017, continuing the longer-term trend toward ecommerce and away from traditional retail.”1 How can savvy marketers...
Why Your New Years Marketing Campaigns Need Offline Retargeting
In the autumn, shoppers begin to consider holiday plans, with 21% of shoppers starting their holiday shopping in October, and 40% in November.¹ While overshadowed by the Christmas retail frenzy, New Year’s is an often-overlooked, but essential part of the winter...
Boost Your Holiday Promotions Using Offline Retargeting
With sales totals expected to top $1 trillion in 2018, comprising 25% of average total revenue¹, holiday shopping is critical to retail success - and it is starting earlier than ever. Peak shopping now begins two weeks before Black Friday, and one survey² found that...
PromoTech Security Gets a Boost with New RevTrax Patent
RevTrax has announced today in a new press release that they have received a new patent boosting their technology’s ability to secure offers of all kinds. The patent specifically enables RevTrax to generate and subsequently validate single-use smart offers in any...
Marketing Trends 2018: Introducing the RevTrax Promotions Benchmarking Report
At RevTrax, the PromoTech platform has been used by brands across many industries to serve almost a billion offers over the last decade. The data gathered from these promotions has provided a wealth of insight into marketing trends in 2018 for RevTrax and their...