Companies are always looking for the best possible returns on their marketing campaigns, however, they typically employ a one-size-fits-all strategy which is inefficient.
Delivering personalized promotions based on an individual's previous behaviors is more likely to drive conversions than generic ones. This is why we created RevTrax AI.
By studying over a decade of consumer response to promotions (i.e. offers, discounts, coupons and incentives), RevTrax AI utilizes state of the art machine learning algorithms to automatically deliver each consumer the lowest offer amount needed for conversion and not a cent more. And best of all, this is done in a privacy by design framework, which adheres to all consumer data privacy laws.
“As we think of personalization, understanding the consumer and the consumer experience it goes back to AI…We're meeting [consumer] needs and providing trust in a really personalized way. Which is something we are really hyper focused on.”
- Brand Engagement Lead at The Clorox Company
- Salesforce State of Marketing Survey