Intelligent Digital Promotional Offers | Retail Marketing Solutions

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Case Study: How Staples Connected the Dots Between Paid Search and In-Store Sales By integrating ad performance with retail sales, Staples drove brand engagement, increased traffic, and improved overall SEO while gaining insights into how their customers engage both online and offline. With RevTrax, the retailer achieved a 200% incremental ROI increase.

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Smarter, More Secure Offers

Maximize cross-channel customer acquisition and retention efforts, expand channel reach, and capture valuable first-party data with RevTrax to measure ROI performance. Our personalized promotion platform works across any digital channel, integrating within your marketing stack, to maximize bottom of funnel marketing activity and performance. Connect the dots between your customer's digital behaviors and any purchase - online or in-store, with one platform that works seamlessly with all your other marketing and technology vendors.

Smart offers engage and convert new and existing customers, while reducing promotional mark-down expense and delivering better customer insights with 1:1 path-to-purchase tracking. Our robust promotion security suite gives your brand the control you need to minimize fraud.

Greater Results

Marketing campaigns with intelligent offers deliver results.

Download Staples Case Study

“Retailers need the ability to leverage the online affiliate channel to drive incremental purchases in-store at scale. RevTrax is a natural partner for Rakuten Marketing to accelerate growth of in-store affiliate sales.”

Rakuten Affiliate Partner

65%

Higher conversion rates

30%

More cross-selling

25%

Customer reactivation

25%

Customer growth

45%

Increased customer loyalty

Staples: Retail Case Study

Staples, the office supply and business services giant, wanted to gain concrete visibility into how their search marketing investments were impacting in-store sales and the overall customer path-to-purchase. Partnering with RevTrax, Staples was able to develop a digital promotions program to optimize their search campaign for in-store sales, which increased their ROI by 200%. This campaign also succeeded in driving engagement of existing customers, increasing offer redemption by 148%, and decreasing the average cost-per-click by 11%.

RevTrax helped Staples connect the dots from online search behaviors to offline purchases, while controlling costs and gathering data for analysis and actionable insight.

Download Staples Case Study

Security for Increased Control

RevTrax provides a robust, patented security suite to protect your brand from fraud - which costs companies hundreds of millions of dollars each year. Our patented security suite is entirely configurable, offering user-level and device-point security, access point monitoring, and even global over-redeemer blocking.

Data science and machine learning deliver predictive alerts, warning your brand when fraud is most likely. In addition, RevTrax provides an offer validation API, for single-use offer codes that work with even legacy point-of-sale systems. With RevTrax, security is in your control.

Grow Valuable First-Party Data

Most retail offers are distributed through third parties that rarely share any meaningful data back with the marketers. With the lack of data transparency, retailers are giving up unnecessary control over their customer engagement data.

RevTrax ensures that you have new types of powerful purchase-intent data to enhance your data modeling, attribution and ad-targeting efforts. Our platform leverages machine-learning and behavioral economics to tailor your brand’s promotional campaigns - delivering the right offer, to the right customer, at the right time. And all of that valuable first-party data integrates into your DMP, CRM, or Marketing Cloud. That’s the data benefit of leveraging RevTrax within your marketing stack.

RevTrax Solutions for Retail

Smart Offer Solutions

Mobile Wallet
eCommerce Offers
Printable Coupons
Direct Mail

Channel Solutions

Email & SMS
Social Media
Affiliate
Paid Search
Display Media
Brand Site
Content Portal
Social Sharing
Customer Service
DMP Integration

Data Science Solutions

Online-to-Offline Tracking
Performance Reporting
1:1 Personalization
DMP/CRM Integration
Auto Optimizer
Offer-value Testing
Creative Testing
Campaign ROI
Predictive Analytics
Custom Analytics

Download the Case Study

Integrating Ad Performance with Retail Sales: Staples Case Study

By connecting the dots between paid search and sales, Staples optimized their ad campaigns for 200% growth with RevTrax.

Download the case study to learn how Staples was able to:

Optimize their investment in Paid Search Ads by discovering which keywords performed best.
Increase overall redemption rates by 148% from the first to the last week.
Achieve a 200% incremental ROI increase.
Decrease average cost-per-click by 11%.

For Brands

The 2018 RevTrax Promotions Benchmarking Report

Channel Solutions

Smart Offer Solutions

Data & Reporting

White paper: Integrating Promotech Across the Marketing Stack

Data Science

White paper: Machine Learning and Artificial Intelligence — What it Means for Marketers

Resources

For Retail

Smarter, More Secure Offers

Greater Results

65%

30%

25%

25%

45%

Staples: Retail Case Study

Security for Increased Control

Grow Valuable First-Party Data

RevTrax Solutions for Retail

Download the Case Study

Integrating Ad Performance with Retail Sales: Staples Case Study