
Staples: Retail Case Study
Staples, the office supply and business services giant, wanted to gain concrete visibility into how their search marketing investments were impacting in-store sales and the overall customer path-to-purchase. Partnering with RevTrax, Staples was able to develop a digital promotions program to optimize their search campaign for in-store sales, which increased their ROI by 200%. This campaign also succeeded in driving engagement of existing customers, increasing offer redemption by 148%, and decreasing the average cost-per-click by 11%.
RevTrax helped Staples connect the dots from online search behaviors to offline purchases, while controlling costs and gathering data for analysis and actionable insight.
Download Staples Case Study