The IAB reports that online ad revenues hit a whopping $42.8 billion in 2013, a 17% increase from the previous year. Of that $42.8 billion, Search accounted for 43% of the total revenue. This representation dictates that Search was the largest digital channel in 2013.
Armed with this knowledge, it is troubling that many digital marketers are still finding it difficult to prove their paid search advertising is, in fact, driving in-store sales. If digital marketers are increasing spend on paid search, shouldn’t it stand to reason that they be able to quantify the value of it?
As digital media continues to be one of the most important factors that influences purchase behavior, marketers must leverage emerging technologies and attribution models to help optimize search campaigns.
If you are a marketer keen on learning how to best leverage SEM to drive in-store sales while proving your online-to-offline spend, register for our webinar taking place tomorrow, May 29 to learn how to apply tried and true strategies to your next search campaign.
