MarketWatch Discusses Old Navy & Gap Split With RevTrax CEO

Gap Inc. recently decided to split Old Navy into it’s own company. The news prompted a flurry of reactions within the retail industry. MarketWatch discussed the decision with RevTrax CEO Jonathan Treiber:

‘The fate of Old Navy is now not tied to the fate of Gap,’ said Jonathan Treiber, chief executive of offer-management platform RevTrax. ‘The key motivation here isn’t about the Gap but rather to ensure that the success of Old Navy won’t continue to be overshadowed and weighed down by the sluggishness of Gap performance. By splitting the businesses out, Old Navy has the best opportunity to thrive and deliver value to shareholders without Gap dragging down combined performance.’

The full MarketWatch article can be found at this URL:
https://www.marketwatch.com/story/old-navy-and-athleta-get-their-chance-to-shine-with-gap-split-2019-03-01

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