Increasing Purchase with Store Locator Integrations

RevTrax partners add in-store digital offers to store locator searches, and connect the dots between online contacts and offline purchases.

CHALLENGE

A marketer was interested in measuring the effectiveness of the store locator tool to determine whether a consumer that looked up a store location went in-store and made a purchase. The key was to connect an online product search to a store lookup and subsequent purchase, engaging customers via the store locator tool and measuring resulting in-store conversion. With this data, the marketer could prove ROI and drive trial products with retail customers.

SOLUTION

RevTrax implemented the SmartOffers platform and used a zip code API to provide the consumer with the five closest stores when they downloaded a digital offer. RevTrax SmartOffers was also integrated into the local retailer search through the store locator provider so that when consumers used the store locator tool, they were automatically given an offer that could be redeemed in-store.

RESULTS

The marketer used RevTrax SmartOffers to connect the dots between online search and offline purchase, leveraging the store locator tool as both a means to gather important consumer data, and as a vehicle to deliver attractive digital offers to drive in-store purchases. The marketer not only engaged the consumer in a new, efficient manner but also had an accurate, data-driven method of measuring ROI.

Schedule a Demo

our blogs

Beyond Black Friday: Making Post-Holiday Email Campaigns Count

With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains have been in recent months, consumers have been advised to shop...

Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are

As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while these tools have pushed the industry forward in so many ways, the...

Big News! Neptune Retail Solutions Acquires RevTrax

We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...

NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season

RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a...