RevTrax’s Jonathan Treiber on why mobile payments and everchanging consumer expectations are exciting, yet concerning
RevTrax’s CEO and Co-founder Jonathan Treiber highlights why contactless mobile payments are now appealing to consumers and why meeting consumer expectations are keeping brands up at night. Originally part of our Virtual Roundtable Event on The Future of Promotional...
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies Casey Sullivan, Brand Engagement Lead at Clorox examines why artificial...
Response Media’s Alvin Glay on why personalization, mobile coupons, and data security should be top of mind for every brand
Response Media’s Alvin Glay highlights his excitement surrounding personalization and consumer preferences shifting to mobile coupons, while expressing concern navigating around privacy and data security. Originally part of our Virtual Roundtable Event on The Future...
Clorox Brand Engagement Lead, Casey Sullivan on challenges promotional marketers may face heading into 2021
Casey Sullivan, Brand Engagement Lead at Clorox discusses consumer attention spans, staying on top of technological changes, and why personalization is so important in 2021. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing –...
Response Media’s VP of Growth and Strategy, Alvin Glay on challenges promotional marketers may face heading into 2021
Alvin Glay of Response Media explains why promotional marketers need to try harder than ever to prevent their consumers from switching to other brands heading into 2021. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available...
Jonathan Treiber, CEO and Co-founder of RevTrax on Challenges promotional marketers may face heading into 2021
Jonathan Treiber of RevTrax touches on how complacency from an innovation standpoint could cause problems for promotional marketers in 2021. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available on-demand here. ...
David Rasho, Principal and Co-founder of Access2Insights on the importance of fulfilling consumer’s wants and needs
David Rasho of Access2Insights explains how developing POVs on the biggest industry trends can help brands meet consumer expectations. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available on-demand here. Watch the full...
2020 Year in Review: Events
2020 was a year unlike any in recent memory with changes occurring in every industry, including aspects like consumer preferences and expectations. Disruptions to 2020 planning forced brands to adapt quicker than anticipated in order to stay relevant. With social...
Four Rules to Creating Real-time Customer Value
If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that captured the sentiment of the event. “The times … they are...
Getting the InsideTrax: What the CEO Learned About Client Data Use
Last week RevTrax invited our key CPG and Retail clients, partners and industry colleagues to participate in a panel discussion to exchange best practices on leveraging customer data analytics and customer intelligence. Our panelists included representatives from...
Building Customer Loyalty Through Intimacy
April is upon us which means we’re heading into International Customer Loyalty Month. We here at RevTrax are taking this month to reflect on our own company best practices in customer service and the essentials of providing a seamless customer experience while we...
Leaving on a Jet Plane (to Schaumburg)
Our team is hitting the road next month. Come meet with us. Have a drink on us. We’ll even be glad to see you take pens, candies and coozies from our booth. First stop: RetailLoco, a one-day event produced by the Location Based Marketing Association during SXSW. Our...