2020 Year in Review: Events

2020 was a year unlike any in recent memory with changes occurring in every industry, including aspects like consumer preferences and expectations. Disruptions to 2020 planning forced brands to adapt quicker than anticipated in order to stay relevant.

With social distancing guidelines in place and many companies going to a work-from-home format, like many brands, we pivoted into digital events for 2020. We looked to our partners and clients for additional insights to answer the questions that were on everyone’s minds: How do we adapt and what’s next?


Virtual Roundtable Event: The Future of Promotional Marketing 


In our most recent event, we discussed a variety of topics surrounding the future of promotional marketing. Our Co-founder and CEO Jonathan Treiber, along with Casey Sullivan of The Clorox Company, David Rasho of access 2 insight and Alvin Glay of Response Media tackled a variety of questions ranging from how has promotional marketing changed in 2020 to how brands can best fulfill consumer’s wants and needs.  

Event Synopsis:

Promotional marketers are facing increasing pressure to perform due to the strains brought on by both the pandemic and economic crises. While traditional tactics and technology have been proven in the past, consumer preferences and buying behaviors have shifted compelling brands to look toward more sophisticated and progressive technologies and tactics.

If you were unable to attend this event on November 11th, you can still access the event through various ways:

  • For the full video, click here.
  • For an in-depth recap of the event, please visit our blog where we highlight some of the main points discussed.
  • Finally, for some bite-size content on the go, you can view several clips by our panelists where they provide industry-leading insights into the future of promotional marketing by clicking the links above


Webinar: How to Deliver Adaptive and Personalized Customer Experiences During Reopening


This webinar featured our Director of Marketing, Juan Yanez, our Co-Founder & Head of Product Seth Sarelson, ListEngage’s Director of Alliances, Caroline Nash and Strategic Account Executive, Nimish Doshi and discussed how to position your brand for success during and after reopening.

Event Synopsis:

As our world fluctuates between periods of certainty and uncertainty, marketing leaders must operate simultaneously across three horizons: navigating the crisis at hand, planning for recovery, and positioning their businesses to flourish in the future. This requires the modern marketer to become laser-focused on their two essential responsibilities: how to envision and deliver the most helpful and appropriate customer experience and how to support the business, as it shifts between the need to drive efficiency and growth.

In this webinar, you’ll discover how to instill an evolutionary mindset, scenario plan for both the known and unknown, plus deliver personalized customer experiences designed to maximize your marketing efforts during reopening and beyond.

Although you may not have attended the webinar in June, we still invite you to check out the webinar and presentation here.


Webinar: Run Smarter Email Offers with Marketing Cloud + RevTrax 


Along with our Salesforce partners, this webinar featured our Chief Operating Office Seth Sarelson along with Rashmi Singh, Senior Product Manager and Erica Walker, ISV Technical Evangelist from Salesforce.

Event Synopsis:

Offers are an integral part of any email program. What if you could make your email offers smarter, more dynamic, and more targeted for the individual?

Join us to learn how our Offer Management Platform works directly within Salesforce Marketing Cloud to help marketers control, measure, and optimize their promo codes, coupons, rebates, and offers.

We’ll cover how the Content Block SDK allows partners and customers to build blocks specifically for Content Builder; how RevTrax drives results with omnichannel, AI-powered offers; and how to find amazing partners like RevTrax in Salesforce AppExchange.

Click here to access the full webinar to learn how to easily personalize site-wide offers for each customer, deliver the ideal offer-value to every customer and gain actionable insights at the conversion level.

We invite you to reach out to one of our specialists if you have questions about any of the topics discussed above. Wishing everyone a happy, health and safe holiday season and New Year. See you in 2021!

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