David Rasho, Principal and Co-founder of Access2Insights on the importance of fulfilling consumer’s wants and needs
David Rasho of Access2Insights explains how developing POVs on the biggest industry trends can help brands meet consumer expectations. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available on-demand here. Watch the full...
2020 Year in Review: Events
2020 was a year unlike any in recent memory with changes occurring in every industry, including aspects like consumer preferences and expectations. Disruptions to 2020 planning forced brands to adapt quicker than anticipated in order to stay relevant. With social...
Four Rules to Creating Real-time Customer Value
If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that captured the sentiment of the event. “The times … they are...