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Running eCommerce Offers? You Need An OMP.

Since 2008, we've helped hundreds of eCommerce brands run smarter offers via their existing marketing stack. Easily distribute dynamic offer codes through all of your digital channels with PromoVault®.

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Integrating PromoTech Across the Marketing Stack Download our whitepaper to learn how intelligent promotions can be deployed to deliver valuable path-to-purchase insights across a variety of marketing channels, including brand websites, email, affiliate marketing, and more.
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Secure, Personalized, and Trackable Digital Offers

The RevTrax Offer Management Platform can help you create and execute digital offers with greater control and security that drive incremental sales. With RevTrax PromoVault®, marketers can deliver dynamic digital offers that work seamlessly – at scale – with all of your digital channels.

eCommerce Offers are generated and personalized for individual customers. These secure, single-use offer codes anonymously track the customer path-to-purchase while preventing fraud, containing campaign costs, and generating valuable data insights. By using dynamic codes, offer-values and creative can be personalized for segmentation. Path-to-purchase tracking provides insight into how digital behaviors, such as campaign engagement, are linked to actual sales.

Additionally, using PromoVault® streamlines the redemption process and makes it easy for customers to apply their codes at checkout. On average, campaigns with intelligent offers provide:

  • 65% higher conversion rates
  • 45% higher customer loyalty
  • 25% more database growth
  • 25% more reactivated customers

Dynamic Offer Codes

Do you want single-use code capabilities but don’t have the option with your POS? Tired of your codes getting posted where they shouldn’t be? Not to worry, the RevTrax validation API is a solution that easily sits on top of your POS so you can stop using multi-use generic codes like “Save5” and start using single-use unique codes like “X85TR”.  All functionality can also be embedded into links so codes do not need to be entered.

Learn more about the RevTrax Validation API here.

 

Secure Distribution With PromoVault®

Do you have single-use codes, but have trouble integrating them seamlessly across all of your paid and owned channels with the rest of the vendors in your marketing stack (ex. ESP, DSP, etc.)? RevTrax PromoVault® security ensures that only the right consumer will get each offer code and unify this experience across channels.

Learn more about offer distribution across channels here.

Offer A.I. & Price Sensitivity

  • A.I. Powered Offers: Optimize around margin, not gross revenue.  Let RevTrax use leading artificial intelligence and over 10 years of offer management expertise to determine the right offer value when a consumer engages with your media.  You could reduce you promotional budgets by up to 30% without any impact on gross revenue.
  • Price Sensitivity: Leverage the RevTrax Price Sensitivity API to understand the price sensitivity of each consumer in real-time.  Use this input to support dynamic pricing and other types of content to drive purchases without eroding margin.  

Learn more about A.I. Offers here.

Acquisition

  • Offline Integration: Want to trigger direct mail offers to previously anonymous consumers based on site behavior?  RevTrax makes it easy to retarget consumers who do not convert with attractive offers to get them back to your site.  
  • Media optimization: Utilize RevTrax integrations with your media partners to optimize media to an actual sale.

Learn more about acquisition with the RevTrax OMP here.

Loyalty

  • CRM & Loyalty Program Integrations: RevTrax integrates with your CRM system and loyalty partners to ensure that we can easily render loyalty offers to consumers across devices and channels.
  • Connect loyalty to media: Serve personalized messages to consumers within media (ex. “You’re only 500 points away!”) based on data from CRM and loyalty systems.

Learn more about loyalty with the RevTrax OMP here.
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