RevTrax has developed an AI-based methodology that recommends and changes offer-values for CPG and retail brands across consumer segments with various engagement levels. The offer recommendations are based on over a decade of experience studying consumer response to offers and state of the art machine learning algorithms.
You don't need to provide any data assets to take advantage of this technology. Simply use the RevTrax Offer Management Platform and we'll do the rest.
With Artificial Intelligence as part of an Offer Management Platform, every dollar of your promotional budget will work harder.
A Leading CPG Brand spent $14.5 Million to drive 8.6 Million purchases. Using our optimization, they could have reduced the spend to $9.8 Million to achieve the same result, saving $4.7 Million!
Redemption Budget Reduction Across Two Brands
Redemption Budget Reduction Across Product Suite
Redemption Value Savings
Dollars Saved In Redemption Value
Purchases Maintained with 32% Less Spend
Consider the following facts from a case study for a leading national consumer packaged goods company. This CPG company spent $14.5 Million in redemption value to drive 8.6 Million purchases. Using RevTrax AI Offers they could have reduced the spend to $9.8 Million in redemption value, saving $4.7 Million without impacting net revenue!