RevTrax partners leverage ‘buy online, pick-up in store’ upselling opportunities for a 12% average sales increase.

CHALLENGE

A marketing agent for a retail establishment wanted to leverage opportunities presented by the ‘buy online, pick-up in store’ consumer. Basic emails were already being sent to confirm that they had executed online orders and products were available, but the marketer wanted to include compelling upsell offers in the confirmation email to grow the shopper’s basket. However, a typical email campaign would require time-consuming segmentation activities, beyond the reach of the marketing department alone.

SOLUTION

RevTrax implemented dynamic email content capabilities, providing a solution that was dynamic, scalable, and effective. By inserting a RevTrax tag into triggered emails, the marketer could serve complementary offers and content based on the products listed in the customer’s order confirmation email. The process was automated, controlled by business rules set in the RevTrax system by the marketer, but requiring no further effort.

RESULT

The retailer gained a fast and efficient method of delivering targeted, secure offers to customers who were on their way to the store. The solution, once implemented, resulted in an average increase of 12% more than what was in their original online order.