Driving Incremental Sales with Buy Online, Pick-up Instore

RevTrax partners leverage ‘buy online, pick-up in store’ upselling opportunities for a 12% average sales increase.



A marketing agent for a retail establishment wanted to leverage opportunities presented by the ‘buy online, pick-up in store’ consumer. Basic emails were already being sent to confirm that they had executed online orders and products were available, but the marketer wanted to include compelling upsell offers in the confirmation email to grow the shopper’s basket. However, a typical email campaign would require time-consuming segmentation activities, beyond the reach of the marketing department alone.



RevTrax implemented dynamic email content capabilities, providing a solution that was dynamic, scalable, and effective. By inserting a RevTrax tag into triggered emails, the marketer could serve complementary offers and content based on the products listed in the customer’s order confirmation email. The process was automated, controlled by business rules set in the RevTrax system by the marketer, but requiring no further effort.



The retailer gained a fast and efficient method of delivering targeted, secure offers to customers who were on their way to the store. The solution, once implemented, resulted in an average increase of 12% more than what was in their original online order.

our blogs
Beyond Black Friday: Making Post-Holiday Email Campaigns Count

Beyond Black Friday: Making Post-Holiday Email Campaigns Count

With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains have been in recent months, consumers have been advised to shop...

Big News! Neptune Retail Solutions Acquires RevTrax

Big News! Neptune Retail Solutions Acquires RevTrax

  We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...