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Building Customer Loyalty
“RevTrax has been a key partner in helping us move forward in the digital world. Everyone loves to work with them — we find that they are such awesome, strategic, smart partners. They have been really important for us, and will continue to be in the future.“
The Clorox Company Brand Partner

Download the noosa Case Study

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Case Study: A Lesson From noosa Learn how noosa grew their consumer base and increased ROI through targeted and personalized offers. With RevTrax, the brand's ongoing digital campaign drove incremental sales, new user acquisition, and sustained social engagement.
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Building Loyal Customers Through Intelligent Offers 

In general, for consumer businesses, 20% of your customers, or buyers, will be loyal and contribute 80% of your sales and profits. It all starts with understanding who your customers are, what they want and need, and what makes them tick. If you don’t have a customer database of names, emails, addresses, and basic preferences, now’s the time to build one it’s the cornerstone for building customer loyalty.

However, simply having a database doesn’t equate to building customer loyalty. It’s how you use the data to create better customer experiences in-store, online, and in all possible marketing communications.

RevTrax promotional solution lets you win over customers with:

  • Convenience in redeeming offers online or in-store
  • Offers that load automatically to a customers’ preference
  • Communication preferences (like email, SMS, Facebook, etc.), so marketers can expose special offers and merchandise at the right time.

If you are not using first-party data and customer-centric promotions, you’re missing out on an opportunity to drive better customer loyalty.

Submit the form to get in touch with us and to receive a copy of the noosa case study.

How We Can Help

Unlike a traditional couponing service, RevTrax’s serialized barcodes connect your consumer’s online behaviors to offline purchases, allow you to optimize your brand’s investments, and build customer loyalty by providing:

  • Online-to-Offline Analytics - Connect online behaviors to sales at any retailer.
  • Personalized Offers - The right offer, right consumer, right time.
  • Offer Testing - Learn which creative and price works best.
  • Robust Security - Minimize fraud and ensure campaign security.
  • Expertise & Service - Flawless execution and industry experience.

Using a solution like RevTrax, brands can begin to connect digital behaviors to actual purchase. When activated, RevTrax smart offers are coded with key elements of each consumer’s journey, like which campaign or site they are coming from, their DMP audience segment, and which creative they were served. When a customer completes the purchase, retailer transaction data is captured via the manufacturer clearing process, and the marketing team can gather insights that are specific to both the consumer and to the promotion.

If you are interested in discussing how your CRM program and customer loyalty strategies can benefit from a more strategic use of data to personalize the customer experience, please contact us today. Our teams partner with forward-thinking marketers like you to bring strategic thinking and digital innovation to clients that empower meaningful growth.

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