In general, for consumer businesses, 20% of your customers, or buyers, will be loyal and contribute 80% of your sales and profits. It all starts with understanding who your customers are, what they want and need, and what makes them tick. If you don’t have a customer database of names, emails, addresses, and basic preferences, now’s the time to build one it’s the cornerstone for building customer loyalty.
However, simply having a database doesn’t equate to building customer loyalty. It’s how you use the data to create better customer experiences in-store, online, and in all possible marketing communications.
If you are not using first-party data and customer-centric promotions, you’re missing out on an opportunity to drive better customer loyalty.
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Unlike a traditional couponing service, RevTrax’s serialized barcodes connect your consumer’s online behaviors to offline purchases, allow you to optimize your brand’s investments, and build customer loyalty by providing:
Using a solution like RevTrax, brands can begin to connect digital behaviors to actual purchase. When activated, RevTrax smart offers are coded with key elements of each consumer’s journey, like which campaign or site they are coming from, their DMP audience segment, and which creative they were served. When a customer completes the purchase, retailer transaction data is captured via the manufacturer clearing process, and the marketing team can gather insights that are specific to both the consumer and to the promotion.
If you are interested in discussing how your CRM program and customer loyalty strategies can benefit from a more strategic use of data to personalize the customer experience, please contact us today. Our teams partner with forward-thinking marketers like you to bring strategic thinking and digital innovation to clients that empower meaningful growth.
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