How Next-Gen Discounting Tools Can Help Make the Most of Back to School Season
In a year where retail and CPG are bouncing back hard from sluggish, pandemic-induced sales shortfalls, there may be no better chance to get in on the boom than this year’s back to school shopping season. As parents prepare for fully reopened schools and an end to virtual learning, many will look for a fresh start for their children in the 2021 school year. The projected spending for back-to-school shopping this year is not only set to be a vast improvement on the dismal numbers of 2020, but...
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The End of Cookies Should Be Seen As a Blessing For Marketers
The past year has seen the discussion surrounding third-party cookies come full circle. When Google announced it would be phasing out the identifiers on Chrome browsers by the end of 2021, countless actors invested in cookies—retailers, CPG brands, ad tech companies,...
How Predictive Purchase Data Can Help Brands Find—and Make the Most of—Their Audience
The cornerstone of any successful marketing strategy is finding your audience, and then understanding what message or offer would be the most compelling for that customer, in that right moment, to convert into a sale. With the right tools, brands are better able to...
Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 2
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council discuss. Originally part of our Virtual Roundtable Event - The Top 5...
What a COVID Vaccine Could Mean for a Retail Comeback
‘Tis the season for an economic rebound. The news that Pfizer and Moderna have developed vaccines with upwards of 90 percent effective rates, and that rapid FDA authorization for the vaccines may drop sometime before the year ends, sparked hope across the country. The...
Alvin Glay of Response Media on the importance of building a data infrastructure to create a personalized, seamless consumer experience
Response Media’s Alvin Glay highlights why leveraging data is critical to designing a seamless, personalized consumer journey and establishing a direct-to-consumer relationship. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing –...
How To Combat Your Overstock in 2021 with RevTrax AI
Going beyond just holding massive sales at deep discounts. 2020’s holiday shopping season sales were catastrophically different. Consumer spending had been a bright spot amid the sagging pandemic economy, and yet the end of last year saw sales fall more than...
How Brands Must Combat Promotional Fraud During the 2020 Holiday Season
It’s the most wonderful time of year…to prevent fraud. A lot of people want your money this holiday season, and we’re not just talking about Ebenezer Scrooge. Not only are retailers dropping promos as a way to spur demand, but scammers and fraudsters are taking...
New Year, New Tools
Thinking differently and acting differently as a data-driven organization. The new year will be a turning point. 2020 will forever be the year where industries, economies, and livelihoods were turned upside down. But 2021 is a bittersweet opportunity for businesses to...
Behavioral Targeting Could Unlock the Sales Efficiency Retailers Need for 2020 Holiday Shopping
Tackling logistical challenges with new tech. The situation is dire. A survey found that more than one-in-three Americans would be happy to never set foot in a store ever again. Even though the wave of ecommerce continued to get bigger and bigger each year before the...
Leveraging Offers to Build a Data Ecosystem
How Promo Campaigns Give Brands the Keys to Long-Term Solutions Most promotions don’t connect digital behaviors to an actual sale for closed loop measurements. Companies that suffer from this type of limitation use promotional marketing campaigns that are only...
RevTrax AI: Personalized promotions optimized and deployed by artificial intelligence
"77% of marketing teams in high-performing companies use AI applications in marketing efforts." - Salesforce State of Marketing Survey Treating each consumer as a separate and unique entity, and engaging with them in a more complex interaction than the conventional...
Announcing The eComm Solution for Retail
A Suite of Solutions Designed to Increase eCommerce Performance and Profits. 2020 is already a defining year for the future of retail, with the overwhelming focus on eCommerce. According to The Census Bureau of the Department of Commerce, the first quarter of...
6 Examples of Behavioral Marketing and Targeting Models
PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has irrevocably changed, well, everything. In the new normal of a COVID and...
Why You Should Consider Dynamic, Single-Use eComm Codes
By having complete ownership of eCommerce stores, retailers have the ability to provide exceptional consumer experiences to their audience. However, an exceptional experience does not mean one size fits all. The truth is every consumer does not need the same discount...
Smart Discounting Will Increase Margins this Holiday Season
Who wasn’t caught off guard by the ramifications of the COVID-19 pandemic? From March 2020 onward, there have been retailers reeling from the devastating downturn wrought by market uncertainty, now extending into the holiday shopping season and beyond. Other proactive...