Our Panelists discuss the impact digital coupons & offers will have on print coupons
In this video Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council all discuss how digital coupons and offers impact print coupons today and where the future of paper coupons is heading towards. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry – available on-demand here. ...
Featured posts
Believe It or Not — This Holiday Shopping Season is the Time to Leverage Marketing Experimentation
The lucrative holiday shopping season will be extended this year, which may or may not be a good thing. Due to the ongoing COVID-19 pandemic, retailers have begun rolling out holiday season deals this month with an aim to have them last as far into January of 2021 as...
Targeting Millennials And Gen-Z Could Help Save Holiday 2020 Shopping
Driving sales by riding the new wave. While the holiday shopping season will undoubtedly look much different this year, the news of a total washout has been greatly exaggerated. The National Retail Federation estimates retail sales will actually rise to $656 billion...
RevTrax Launches Universal Digital Coupons with The Coupon Bureau
RevTrax Driving Mobile Coupon Innovation Through Collaboration with The Coupon Bureau NEW YORK--(BUSINESS WIRE)--RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of...
Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List
Across all RevTrax clients, both retail and CPG, mobile traffic more than doubled, from 15% of traffic in 2012 to 36% in 2013. Think of it this way: more than 1 in 3 RevTrax coupons served to consumers were viewed on a mobile device. 45% of mobile traffic was driven...
Making “Cross-Device” Work for You
Consumer use of multiple personal electronic devices continues to increase, and so does cross-device coupon usage. Consumers research products, shop and purchase all on desktop computers, tablets and phones, so being able to deliver timely offers to consumers on their...
Consumers Willing to Share Data for Discounts
In today's omnichannel shopping environment, consumers are focused on keeping personal and payment data secure. In a 2013 Harris Interactive poll, 35% of American Internet users indicated they had stopped doing business with a company due to digital data privacy...
![Improve Customer Experience [Infographic]](https://www.revtrax.com/wp-content/uploads/2021/03/infographic3-400x250.png)
Improve Customer Experience [Infographic]
Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with relevant content, customer service is a constantly evolving challenge...
How Social Media Impacts Holiday Shopping
Did you know that 55% of Twitter users will use the social media platform to discuss gift ideas this holiday shopping season? Social media has become a place where consumers interact with their brands online. Whether to air grievances, discuss products with other...
Consumers Still Prefer to Shop In-Store
According to new research out from customer experience management firm SDL, there is a 55/45 percent split between consumers that prefer to shop in-store and those that prefer to shop online. Consumer preference was based on the experience in-store, and the exclusive...
In-Store Discounts Bring Consumers Back
In-store discounts will be a centerpiece of any holiday promotion strategy this year, given that consumers are on tight budgets and it's a short shopping season. We know discounts can drive revenue and help retailers increase basket size, but new research goes a step...
Holiday Kick-Off…in October!
Kids are back in school, so it must be time to start planning for the holidays! Even though it seems like summer just ended, it is time to start thinking about this year's historically short shopping season. Brands and retailers will have 25 days between Thanksgiving...
Welcome to the RevTrax Blog!
Hello Blogosphere! Welcome to the RevTrax blog. We are so excited to launch our first corporate blog. This will be a space where various members of our team will have the opportunity to post relevant industry trends, articles, case studies, as well as share insights...
How Brands Can Still Be Personal When Customers Demand Privacy
Customer privacy has been a major concern, particularly over the last five years. Increasingly, consumers are realizing that part of the cost of doing business in an online economy means sacrificing …
Top 5 Immediate Gamechangers of the Universal Mobile Coupon
The idea for couponing is about as old as retail itself. Unfortunately, offering discounts to customers when they present some type of paper proof hasn’t evolved as the retail landscape has. This …
Why Brands Shouldn’t Overlook Presidents’ Day in 2021
Looking at the calendar, it can be easy to lose Presidents’ Day in the mix of post-holidays retail opportunities. But it’s important to think of it as sort of a yin to Valentine’s Day’s yang. Where …