Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 1
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau, Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director - Value Delivery / Couponing from Procter & Gamble and Seth Sarelson, Co-Founder & Head of Product at RevTrax discuss. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry – available...
Featured posts
Infographic: The Pandemic’s Impact on Consumer Device Usage
The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic and public health crises. In our last infographic, we measured consumer...
David Rasho, Principal and Co-founder of Access2Insights on the importance of fulfilling consumer’s wants and needs
David Rasho of Access2Insights explains how developing POVs on the biggest industry trends can help brands meet consumer expectations. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing – available on-demand here. Watch the full...
2020 Year in Review: Top 10 Blog Posts
With 2020 is coming to a close, we’ve taken the time to reflect on the year that was and all of the change that occurred. We've seen how quickly eCommerce has grown and how the pandemic has impacted consumer behavior and preferences. According to Analytic Partners'...
RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales
SUMMARY RevTrax and Breaktime Media partnered together to create combined campaigns in order to overcome several challenges with four of our mutual CPG clients. These campaigns included the use of interactive polls, quizzes and trivia, digital video, consumer content...
How to Measure & Compare the Real Distribution Costs of Promotions
Freestanding Insert (FSI) Distribution Holds On – But How? Promotions industry executives, and self-declared pundits, often claim that the demise of the printed freestanding insert is imminent, soon to be replaced by digital promotion incentives. Some market data...
The Future of Digital Promotion Intelligence
Performance Assessment Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the basic reporting or accounting components required to measure ‘bottom...
How to write a ‘killer’ digital coupon request-for-proposal
Introduction RevTrax often receives and answers requests for proposals (RFP) from consumer package goods companies looking for a digital coupon provider. The irony? We dedicate an extraordinary amount of manpower to each RFP, but they are too often evaluated based on...
The Art & Science of Personalized Offers
Offer Types Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not necessarily the same. If a digital promotion targets consumers only...
Back to School 2015: Don’t Discount Millennial Targeting
While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their own money on back-to-school items, and 1 in 10 parents say back to...
Mobile Influencing In-Store Sales for National Retailer
We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing in-store sales. This national department store ran a multi-channel 10%...
The Life of an Intern at RevTrax
Of the 5 internships I’ve had while attending NYU, RevTrax has definitely been the most valuable in understanding and shaping my own personal interests and career goals. I’ve always had a keen interest in the digital marketing space and interning at RevTrax has taken...
Starting Small with Big Data
If you’re like me, you are probably sick of hearing and reading about ‘Big Data’. Everywhere we turn, we see big data as a topic of discussion, debate, and concern. Yet, it was interesting to learn recently that the BI and Analytics software market in the US only grew...
Case Study: Staples Canada Tackles ‘Omnichannel’ Through Partnerships
Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are frequently misused, misinterpreted or misunderstood. For retailers,...
Quantifying the Value of Paid Search Marketing from Online to Offline
In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search market, accounting for 84% of the world’s paid search market share,...
New Hire Spotlight. Q&A with Mike Biafore
Mike, currently in the midst of relocating his family to New York, joins the RevTrax team in the role of VP of product management. Already proven to be a notable presence in the office, through his passion for work and our company, Mike has quickly become known as a...