The End of Cookies Should Be Seen As a Blessing For Marketers
The past year has seen the discussion surrounding third-party cookies come full circle. When Google announced it would be phasing out the identifiers on Chrome browsers by the end of 2021, countless actors invested in cookies—retailers, CPG brands, ad tech companies, publishers, and more—were stunned at first, which led to a long period of inaction as they wait for further clarification and development from industry leaders. When Google doubled down on their announcement earlier this year...
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RevTrax’s Jonathan Treiber on why mobile payments and everchanging consumer expectations are exciting, yet concerning
RevTrax’s CEO and Co-founder Jonathan Treiber highlights why contactless mobile payments are now appealing to consumers and why meeting consumer expectations are keeping brands up at night. Originally part of our Virtual Roundtable Event on The Future of Promotional...
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies
Casey Sullivan, Brand Engagement Lead at Clorox on how artificial intelligence, data driven marketing, and other data solutions are the driving forces behind successful brand strategies Casey Sullivan, Brand Engagement Lead at Clorox examines why artificial...
How Brands Can Still Be Personal When Customers Demand Privacy
Customer privacy has been a major concern, particularly over the last five years. Increasingly, consumers are realizing that part of the cost of doing business in an online economy means sacrificing personal data to enhance customer experience. The industry has taken...
How Retailers Can Drive 100% More Revenue from Affiliate Marketing Programs
Affiliate marketing, in which a business pays a commission referring websites that promote its products, provides retailers with a way to expand their reach using new avenues to interact with potential customers. The affiliate marketing channel continues to gain...
Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but knowing that a shopper will be coming in-store to pick up their...
How to Apply Offer Value Testing for Marketing Spend Optimization
Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers use coupons in one form or another, with coupon users spending an...
Unleash Affiliate Marketing from its Online Shackles
Affiliate marketing is huge. With billions spent every year, it’s a ROI beast that marketers pour dollars into. Since the early days of online shopping, brands have been tapping into affiliate partners to drive traffic and e-commerce sales. Last year alone, U.S....
PromoTech: Connecting the Dots Across the Online and Offline Marketing Stack
Today’s marketing stack is missing something. For years, brands across industries have utilized a variety of technology solutions to execute sophisticated consumer marketing campaigns across many digital channels. These campaigns draw upon 1st, 2nd and 3rd party data...
Win Black Friday and the Holidays with RevTrax PromoTech
When it comes to preparing for Black Friday and the Holidays, it takes more than just standard marketing. Brands need to be just as savvy with their promotional planning as they are with their overall marketing tactics. Diversify Your Offer Strategy Make sure...
Online-to-Offline Marketing Strategies: How O2O Drives Business Growth
Omnichannel marketing is a new way to look at retailing, focusing on the customer experience rather than the product or the channel. Today’s customers expect a single, cohesive brand experience regardless of how many touchpoints are engaged; and a significant part of...
Automotive Marketing Retargeting Strategies That Work
The automotive industry continues to grow, with global sales reaching 78.6 million in 2017, projected to reach 81.5 million units in 2018¹. However, even in a healthy market, a company needs to create a robust and comprehensive automotive marketing strategy to grow...
Alpha Zero and Reinforcement Learning: What Does this Mean for Marketing?
Once the basis for science fiction, artificial intelligence is becoming a part of everyday life, advancing more rapidly than experts could have predicted just a few years ago. For example, in 2015, an AI program called AlphaGo beat a professional human player at the...
In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales. We saw an opportunity to create a solution with our partners at Rakuten Marketing to utilize the affiliate...
RevTrax Named as a Brilliant Way to Boost Marketing Performance, Conversion Rates
A new Forbes.com article published today titled, "The Brilliant Ways Kimberly-Clark Uses Big Data, IoT & Artificial Intelligence To Boost Performance," mentions RevTrax Smart Offers as a way that Kimberly-Clark enhances the performance of their digital promotions:...
Leveraging Targeted Offers for Back-To-School Promotions
Smart marketers know that back-to-school (BTS) is the longest shopping event of the year. With the 4th of July now in the rear-view mirror, BTS shoppers have their eye on the horizon and retail marketers need to be ready to leverage targeted offers. According to an...