Aeropostale/Pepperjam Case Study

Industry: Retail Clothing

SUMMARY

Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing state-of-the-art business building solutions. Aeropostale has a long standing relationship with the Pepperjam Network, the leading affiliate network. Together with RevTrax, the market leader in distributing innovative digital O2O incentives, Aeropostale embarked upon a program to capture missed revenue opportunities by applying the same ecommerce Affiliate/Retailer model to online-to-offline transactions.

CHALLENGES

Drive in-store sales through an affiliate network with a pay per performance model
Utilize existing network and publisher relationships to drive store
traffic and sales
Track consumer path to purchase from online to offline

SOLUTIONS

Consumers could find in-store Aero coupons on their favorite publisher websites via desktop and mobile using the Pepperjam Network
Integrated the RevTrax SmartOffer platform into all offers to measure, test and optimize promotions
Dynamic barcoding for loyalty publisher attribution at the user level
Automated file feed into the Pepperjam Network for automatic publisher payment

RESULTS

73% of ‘clicked ads’ resulted in a printable coupon
18% of printed coupons resulted in a purchase transaction
$15.00 average ‘per click’ transaction value
25% of engagements originated with mobile and tablet devices
Increased affiliate program by 50% with only 10% of their publisher base

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