Holiday Kick-Off…in October!

Kids are back in school, so it must be time to start planning for the holidays! Even though it seems like summer just ended, it is time to start thinking about this year’s historically short shopping season. Brands and retailers will have 25 days between Thanksgiving and Christmas to garner as much of the estimated $640 billion that will be spent this holiday season as they can.

Whether you are looking to target consumers on a 1-to-1 basis to your best customers or looking to widely distribute offers across digital marketing channels, make sure you have the data to attribute your digital marketing campaigns to in-store revenue. Move the needle this holiday season with digital coupon tactics and measurable results.

Check out the recording of our holiday webinar and give us a call to see how you can maximize your 2013 holiday campaigns.

our blogs

Beyond Black Friday: Making Post-Holiday Email Campaigns Count

With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains have been in recent months, consumers have been advised to shop...

Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are

As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while these tools have pushed the industry forward in so many ways, the...

Big News! Neptune Retail Solutions Acquires RevTrax

We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...

NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season

RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a...