Welcome to the RevTrax Blog!

Hello Blogosphere!

Welcome to the RevTrax blog. We are so excited to launch our first corporate blog. This will be a space where various members of our team will have the opportunity to post relevant industry trends, articles, case studies, as well as share insights (and rants!) about what’s going on in the industry. The whole RevTrax team will work to ensure this becomes a space that sparks ideas, dialogue and discussion about how you can get more from your digital coupons and offers. Stay tuned and if you have specific content you would like to see, leave us a comment!

our blogs

Beyond Black Friday: Making Post-Holiday Email Campaigns Count

With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains have been in recent months, consumers have been advised to shop...

Are You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools Are

As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while these tools have pushed the industry forward in so many ways, the...

Big News! Neptune Retail Solutions Acquires RevTrax

We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to today’s big announcement. NRS is one of the most well-respected...

NewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to Acquire Opt-In Email Subscribers Heading Into 2021 Holiday Season

RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased consumer bargain hunting. NEW YORK- Sept. 21, 2021- RevTrax, a...