In this video Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director – Value Delivery / Couponing at Procter & Gamble, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Brandi Johnson, CEO of The Coupon Bureau all discuss what needs to be done in order to hasten the adoption of digital coupons and offers throughout the industry.
Originally part of our Virtual Roundtable Event – The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry – available on-demand here.
Watch the full Virtual Roundtable Event on The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry by clicking the button below.
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