Search Marketing Solutions

Case Study download

Case Study: StaplesWant to tie specific in-store sales to your paid media efforts? Download the case study to learn how Staples did it — achieving a 200% incremental ROI increase.

Download the Case Study

Optimize search traffic to increase sales

For many brands, Search Engine Marketing is an integral piece of their performance marketing, with every element optimized for clicks and conversions. However, most marketers still struggle to link actual sales to their paid search ads — making it difficult to plan and optimize for successful campaigns.

Imagine if you can eliminate the guesswork by closing the loop between successful paid ads and sales. The RevTrax promotions platform integrates trackable codes into your paid search ads. These dynamic offer codes capture valuable digital engagement data from your search campaign — content strategy, search keywords, search creative, date/time, and more — and tie it to a purchase.

Drive Brand Engagement, Site Traffic, and Search Performance

By linking search traffic to dynamic RevTrax digital offers, your brand can increase sales while gaining new insights on high-performing tactics complete with full search keyword integration. With smarter paid search campaigns, your brand drives engagement, improves SEO keyword rankings, and increases ROI — all while building valuable first-party data of your customers’ engagement — online and offline.

Path-to-Purchase Insights

Only RevTrax connects the dots between digital behavior to in-store or online purchase data. Dynamically generated offer codes capture all relevant path-to-purchase data -especially from Paid Search campaigns - linking your Search Engine Marketing to actual sales, and creating a valuable first-party data asset for your brand, for continued optimization and performance.

Anti-Fraud Features to Protect Your Offers

With hundreds of millions of dollars lost each year in counterfeit and misuse, manufacturers and retailers must be vigilant in protecting themselves against offer fraud. RevTrax core incentive technology uses personalized offers, single-use links, customizable print limits, individualized barcodes, predictive fraud alerts, and more to make sure you retain control over how your offers are shared and redeemed.

For Brands

The 2018 RevTrax Promotions Benchmarking Report

Channel Solutions

Smart Offer Solutions

Data & Reporting

White paper: Integrating Promotech Across the Marketing Stack

Data Science

White paper: Machine Learning and Artificial Intelligence — What it Means for Marketers

Resources

Search Integrations

Optimize search traffic to increase sales

Drive Brand Engagement, Site Traffic, and Search Performance

Path-to-Purchase Insights

Anti-Fraud Features to Protect Your Offers