Leverage trackable codes across your paid search campaigns to optimize results.
For many brands, Search Engine Marketing is an integral piece of their performance marketing, with every element optimized for clicks and conversions. However, most marketers still struggle to link actual sales to their paid search ads — making it difficult to plan and optimize for successful campaigns.
Imagine if you can eliminate the guesswork by closing the loop between successful paid ads and sales. The RevTrax promotions platform integrates trackable codes into your paid search ads. These dynamic offer codes capture valuable digital engagement data from your search campaign — content strategy, search keywords, search creative, date/time, and more — and tie it to a purchase.
Only RevTrax connects the dots between digital behavior to in-store or online purchase data. Dynamically generated offer codes capture all relevant path-to-purchase data -especially from Paid Search campaigns - linking your Search Engine Marketing to actual sales, and creating a valuable first-party data asset for your brand, for continued optimization and performance.
With hundreds of millions of dollars lost each year in counterfeit and misuse, manufacturers and retailers must be vigilant in protecting themselves against offer fraud. RevTrax core incentive technology uses personalized offers, single-use links, customizable print limits, individualized barcodes, predictive fraud alerts, and more to make sure you retain control over how your offers are shared and redeemed.