Digital Media Marketing

Case Study Download

Case Study: StaplesWant to tie specific in-store sales to your paid media efforts? Download the case study to learn how Staples did it — achieving a 200% incremental ROI increase:

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Integrate offers in your digital ads and enhance audience data.

Most marketers still struggle to connect their digital advertising investments to in-store sales. This makes it difficult to understand ROI across your brand’s i-media campaigns, and optimize performance.

By integrating RevTrax Smart Offers across your display, video, and other digital media, marketers can connect online engagement to purchase at any retailer with serialized codes. Embedded in every dynamic 1:1 code are media details — campaign parameters, creative variants, audience segments — and also customer engagement details.

Since RevTrax integrates seamlessly with your DMP, CRM, or marketing cloud, these insights build even more valuable first-party data, so your brand can optimize and personalize promotions and media spend based across all your current and future campaigns.

Anti-Fraud Features to Protect Your Offers

With hundreds of millions of dollars lost each year in counterfeit and misuse, manufacturers and retailers must be vigilant in protecting themselves against promotional fraud. RevTrax provides an entire suite of security features like personalized offers, single-use links, customizable print limits, individualized barcodes, predictive fraud alerts and more to make sure you retain control over how your offers are shared and redeemed.

Path-to-Purchase Insights

Only RevTrax connects the dots between digital behavior to in-store or online purchase data. Dynamically generated offer codes capture all relevant path-to-purchase data, linking your campaigns to actual sales, and creating a valuable first-party data asset for your brand, for continued optimization and performance.

Build a First-Party Data Asset

With online-to-offline tracking, brands gain valuable first-party data that links online engagement to offer redemptions and ROI. These path-to-purchase insights allow marketers to optimize digital campaign efforts, and can be scaled across all other marketing channels.

For Brands

The 2018 RevTrax Promotions Benchmarking Report

Channel Solutions

Smart Offer Solutions

Data & Reporting

White paper: Integrating Promotech Across the Marketing Stack

Data Science

White paper: Machine Learning and Artificial Intelligence — What it Means for Marketers

Resources

Digital Media Integrations

Integrate offers in your digital ads and enhance audience data.

Anti-Fraud Features to Protect Your Offers

Path-to-Purchase Insights

Build a First-Party Data Asset