Connect online behaviors to offline purchases across your digital advertising: display, mobile, video, social, native, search and more.
Most marketers still struggle to connect their digital advertising investments to in-store sales. This makes it difficult to understand ROI across your brand’s i-media campaigns, and optimize performance.
By integrating RevTrax Smart Offers across your display, video, and other digital media, marketers can connect online engagement to purchase at any retailer with serialized codes. Embedded in every dynamic 1:1 code are media details — campaign parameters, creative variants, audience segments — and also customer engagement details.
Since RevTrax integrates seamlessly with your DMP, CRM, or marketing cloud, these insights build even more valuable first-party data, so your brand can optimize and personalize promotions and media spend based across all your current and future campaigns.
Only RevTrax connects the dots between digital behavior to in-store or online purchase data. Dynamically generated offer codes capture all relevant path-to-purchase data, linking your campaigns to actual sales, and creating a valuable first-party data asset for your brand, for continued optimization and performance.
With online-to-offline tracking, brands gain valuable first-party data that links online engagement to offer redemptions and ROI. These path-to-purchase insights allow marketers to optimize digital campaign efforts, and can be scaled across all other marketing channels.