Connect online behaviors to offline purchases across your display and video offers with the RevTrax OMP.
By integrating the RevTrax Offer Management Platform across your display and video ads, marketers can connect online engagement to in-store purchases. Embedded in every dynamic 1:1 code are media details — campaign parameters, creative variants, audience segments — and also customer engagement details.
Since the RevTrax OMP integrates seamlessly with your DMP, CRM, or marketing cloud, these insights build even more valuable first-party data, so your brand can optimize and personalize offers and media spend based across all your current and future campaigns.
Only the RevTrax Offer Management Platform connects the dots between digital behavior to in-store or online purchase data. Dynamically generated offer codes within or downstream from a video or display ad can capture all relevant path-to-purchase data, linking your campaigns to actual sales, and creating a valuable first-party data asset for your brand, for continued optimization and performance.
With online-to-offline tracking, brands gain valuable first-party data that links online engagement to offer redemptions and ROI. These path-to-purchase insights allow marketers to optimize digital campaign efforts, and can be scaled across all other marketing channels.