Interested in more ways to execute effective continuity marketing programs?
RevTrax’s suite of tools for coupon creation, optimization, and analysis can help CPG brands gain meaningful analytics from marketing campaigns and measure ROI efficiently.
Unlike a traditional couponing service, RevTrax’s serialized barcodes connect your consumer’s online behaviors to offline purchases, allow you to optimize your brand’s investments, and build customer loyalty by providing:
- Online-to-Offline Analytics - Connect online behaviors to sales at any retailer.
- Personalized Offers - The right offer, right consumer, right time.
- Offer Testing - Learn which creative and price works best.
- Robust Security - Minimize fraud and ensure campaign security.
- Expertise & Service - Flawless execution and industry experience.
Using a solution like RevTrax, brands can begin to connect digital behaviors to actual purchase. When activated, RevTrax smart offers are coded with key elements of each consumer’s journey, like which campaign or site they are coming from, their DMP audience segment, and which creative they were served.
When a customer completes the purchase, retailer transaction data is captured via the manufacturer clearing process, and the marketing team can gather insights that are specific to both the consumer and to the promotion.
Learn how consumer behavior marketing and testing strategies can be leveraged to improve promotional and media ROI performance.
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