CPG brands need to leverage their consumer databases and other owned marketing assets to deliver targeted, relevant brand experiences — and ultimately increase sales and ROI.
Brands often think that the best way to drive product sales is to create and distribute a number of promotional offers for customers and non-customers alike. Although free-standing inserts, or coupons, can drive engagement short-term, your brand will not generate any meaningful data on the customer’s path to purchase, or gather insights into consumer preferences.
Additionally, consider that impersonal campaigns can hurt customer perception, and therefore sales:
If marketers focus on understanding what their consumers buy, what they won’t buy, and how they want to be reached instead, they can drive CPG sales more effectively and efficiently.
RevTrax’s suite of tools for coupon creation, optimization, and analysis can help CPG brands gain meaningful analytics from marketing campaigns and measure ROI efficiently.
Unlike a traditional couponing service, RevTrax’s serialized barcodes connect your consumer’s online behaviors to offline purchases, allow you to optimize your brand’s investments, and build customer loyalty by providing:
Using a solution like RevTrax, brands can begin to connect digital behaviors to actual purchase. When activated, RevTrax smart offers are coded with key elements of each consumer’s journey, like which campaign or site they are coming from, their DMP audience segment, and which creative they were served.
When a customer completes the purchase, retailer transaction data is captured via the manufacturer clearing process, and the marketing team can gather insights that are specific to both the consumer and to the promotion.
Learn how consumer behavior marketing and testing strategies can be leveraged to improve promotional and media ROI performance.
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