Leverage your brand website as a powerful data asset.
Data makes brands smarter. If you’re not hosting digital offers on your brand site, you’re missing out on powerful insights and revenue. Although coupon platforms and deal-seeker sites increase the reach of your offers, brands have little control over the customer experience, and path-to-purchase, as most third-party promotion data is missing valuable insights.
The RevTrax intelligent promotions platform seamlessly integrates with your brand site or content portal to deliver the right offer to the right customer based on their engagement and redemption behavior. By hosting highly-personalized, trackable offers on your site, you’ll enhance the user experience while driving customer acquisition and redemptions.
Industry averages for promotional offer redemption is approximately 12%. RevTrax redemption rates can be anywhere from 15% to 20% or even higher. With RevTrax PromoTech, connecting online engagement across the entire path-to-purchase, marketers have the ability to deliver the right offer value and creative to the right customer, are a dynamic 1:1 basis. By connecting the dots, brands can create a better customer experience that drives higher conversion, increased redemptions, and greater ROI.
With hundreds of millions of dollars lost each year in counterfeit and misuse, manufacturers and retailers must be vigilant in protecting themselves against promotional fraud. RevTrax core incentive technology uses personalized offers, single-use links, customizable print limits, individualized barcodes, predictive fraud alerts, and more to make sure you retain control over how your offers are shared and redeemed.