Artificial Intelligence and Machine Learning have been popular buzzwords for quite some time now.  At RevTrax, it’s much more than a buzzword.  We’re applying differentiated A.I. and Machine Learning techniques that can help brands convert consumers while maximizing...

Offers and promotions are everywhere but how do brands know what the right offer is?  Is there actually a right offer or are there multiple “right” offers?  The answers to these questions factor heavily into a brand’s profitability and overall marketing strategy. For...

How are Food & Beverage Brands Discounting? Through our ideal discount benchmarking analysis - we have found that Food & Beverage brands are over-discounting by ~15% percentage points. We are finding that this industry is providing more subsidization to their...

O2O marketing (online-to-offline marketing) is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. An example of O2O marketing would be a customer seeing an ad online that influenced them to...

According to Adobe’s annual consumer email survey, email is the preferred vehicle of contact by brands, topping the list for 50% of respondents, nearly 30 points above the second place vehicle – direct mail.   That said, email usage by brand marketers is far from...

ShopTalk is a retail event unlike any other. It’s what NRF and Shop.org should have been, combined. After three days at the event, it struck me as a holistic reflection of what retail is in 2019 and where it’s going. However, it wasn’t futuristic. It was practical....

Getting customers into their brick-and-mortar stores is obviously one of the most important goals for retailers today. It's one of the main things the RevTrax Offer Management Platform helps our clients with.  During ShopTalk in Las Vegas last week, RevTrax CEO...

Gap Inc. recently decided to split Old Navy into it's own company. The news prompted a flurry of reactions within the retail industry. MarketWatch discussed the decision with RevTrax CEO Jonathan Treiber:  'The fate of Old Navy is now not tied to the fate of Gap,'...

An article recently published in MediaPost leverages the RevTrax Promotions Benchmarking Report to shed some light on email as an important marketing channel, especially when it comes to offer management. The article uses the anonymized offer-data provided by RevTrax...

What are Baby & Kid brands doing? We are finding that brands in the Baby & Kid category are over-discounting their consumers by 8-10 percentage points. Brands in this category are on averaging giving away a 20% discount to their consumers and we can prove that...

A new article recently published in Glossy titled, 'In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant,' features RevTrax CEO Jonathan Treiber discussing his thoughts on Foot Locker's most recent $100 million investment into sneaker resale...

Brands today are tasked with running many different marketing campaigns to reach diverse audiences, increasing the need to distribute offers at scale. However, too often marketers leave offers unprotected and susceptible to over-redemption; ultimately costing their...