Harnessing the right offers to the right person can set businesses up for immediate and long-term success. Customer experience is just as much about engaging with your organization’s services as it is about engaging with customers. Businesses have to collectively make...

Spotting suspicious devices and user behavior to save money for your business. Many brands use extra benefits to loyal customers as a simple but effective strategy to both keep those customers in the brand ecosystem and attract new buyers. From offering discounts on...

Unlocking data and giving marketers key insights to make better decisions. Marketers are facing so much uncertainty amid COVID-19. Certain markets fluctuate in openings and closings, there are surges in coronavirus cases sweeping the nation and unemployment is on the...

No one knows when the COVID-19 pandemic will be over. Unless a vaccine drops into our laps by the end of the year, it most likely won’t be over anytime soon. This has brands and marketers thinking existentially about the future, attempting to define what they can do...

Capitalizing on pent up customer demand.  With so much uncertainty and economic changes around the globe, it’s difficult for anyone to predict what will happen in the next days, months, or even years. That is doubly so for many retailers and brands that effectively...

Sophisticated solutions for digital transformation. When you think about digital transformation, it could mean a whole range of broad concepts of moving toward a more connected brand strategy. When we think of digital transformation, it’s much more narrowly defined as...

One fact you can always count on: smart businesses adapt. This is true regardless of hot trends or even geopolitics, and it’s especially true in moments of major change. I think it’s safe to say that, right now, we’re in a moment of major change. Which means that...

Online coupon strategies represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s now necessary to measure the real effectiveness of online coupons....

Real-time marketing (RTM) has been a buzzword for nearly a decade now, and industry experts continue to sing its praises. But what is real-time marketing, exactly? The answer to that question keeps evolving. Real-time marketing has always been about marketing in the...

Wouldn't it be nice to know where every single one of your consumers prefers to buy your products? This level of data provides incredible insights into consumer buying behaviors and allows brands to make connections with consumers and retailers like never before....

Coupons in the Digital Age Like many physical things, coupons are now digitized and completely ubiquitous on the internet. This is great for consumers, who appreciate being able to easily search for deals online and find ways to save on the brands they trust....

Coupon use today is ubiquitous. According to one study, 93% of Americans shop with coupons. Consumer shopping habits have changed as shoppers have become more and more price-conscious in a volatile economy. On average, consumers spend about two hours a week searching...